Influencer Marketing Manager

Mad Men Marketing India; Delhi; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Mad Men Marketing India is looking for an Influencer Marketing Manager to own end-to-end creator-led campaigns across brands within the Madverse ecosystem. This role requires 2-5 years of experience in influencer marketing and strong communication skills.

You will work to build meaningful relationships with creators and ensure that campaigns feel authentic and culturally relevant. If you understand internet culture instinctively and thrive in fast-paced environments, we want to hear from you.

Qualifications

• 2–5 years in influencer marketing or creator partnerships.
• Experience handling brand collaborations.
• Comfortable in fast-paced environments.

Responsibilities

• Own end-to-end creator-led campaigns.
• Identify and onboard appropriate creators.
• Build long-term relationships with creators.

Skills

Influencer marketing experience

Strong communication skills

Negotiation skills

Detail-oriented

Understanding of Instagram and YouTube

Job description

Division: Madly Talented (Madverse Ecosystem)

This is not a coordination role.

This is a culture + commerce role.

At Madverse, influencer marketing is not about sending briefs and tracking posts.

It is about:

• building meaningful brand collaborations
• driving real impact (not vanity metrics)
• shaping how brands show up through creators

If you think influencer marketing is just execution, this role is not for you.

Role Overview

The Influencer Marketing Manager will own end-to-end creator-led campaigns across brands within the Madverse ecosystem.

This includes:

• identifying the right creators
• executing campaigns seamlessly
• ensuring performance and impact

You will operate at the intersection of:

What You Will Do

• Understand brand briefs and translate them into creator-first strategies.
• Identify and onboard creators based on:
• audience relevance
• content style
• Go beyond basic briefs.
• Design content directions that feel native to creators, not forced.
• Ensure collaborations feel authentic, not transactional.

3. Campaign Execution

• briefing
• approvals
• posting
• Ensure timelines are met without compromising quality.

4. Relationship Building

• Build long-term relationships with creators.
• Become a trusted point of contact for talent.
• Maintain a strong network across categories.

5. Performance & Impact

• reach
• Extract learnings and improve future campaigns.

6. Ecosystem Contribution

• Work closely with:
• creative teams
• brand teams
• performance teams

What Success Looks Like

• Campaigns feel authentic and culturally relevant
• Creators enjoy working with Madverse
• Brands see real engagement and impact
• Influencer campaigns become a core growth lever, not an add-on

Skills & Experience

• 2–5 years in influencer marketing / creator partnerships
• Strong understanding of:
• Instagram
• YouTube
• emerging creator platforms
• Experience handling brand collaborations
• Ability to manage multiple campaigns simultaneously

What We’re Really Looking For

You should:

• understand internet culture instinctively
• know which creators actually influence audiences
• have strong communication and negotiation skills
• be detail-oriented but not slow
• be comfortable working in fast-paced environments

What Will Set You Apart

• You follow creators closely (not just professionally, but out of interest)
• You can tell which collaborations will work before they go live
• You think in terms of ideas, not just deliverables
• You care about how content feels, not just numbers

Why This Role Matters

At Madverse, influencer marketing is not a vertical.

It is a core part of how brands grow.

The person in this role will directly impact:

• brand perception

Final Note

We are not looking for people who want to “manage campaigns.”

We are looking for people who want to:

• build creator-brand relationships that actually matter.

build creator-brand relationships that actually matter.