Influencer Marketing Executive

Mad Men Marketing India; Delhi; On-site; INR 360,000 - 700,000; Full time

Job summary

Madly Talented (by Mad Men Marketing) is seeking an Influencer Marketing Executive in India to execute campaigns hands-on, collaborating with creators, brands, and internal teams from sourcing to reporting.

You will engage across multiple categories, manage timelines and guidelines, and stay ahead of trends to deliver compelling creator-led campaigns.

Qualifications

• 0–3 years of experience in influencer marketing, digital marketing, or social media (internships count).
• Strong understanding of Instagram, YouTube Shorts, and influencer content formats.
• Excellent communication and coordination skills.
• Organised, proactive, and detail-oriented.
• Passionate about content, creators, and digital culture.

Responsibilities

• Source and onboard influencers across categories (beauty, lifestyle, food, fashion, parenting, etc.)
• Coordinate influencer campaigns end-to-end (briefing, timelines, approvals, posting, reporting)
• Communicate with creators regarding deliverables, content guidelines, and timelines
• Track live campaigns and ensure content is posted as per brand requirements
• Maintain influencer databases, pricing, availability, and performance records
• Stay updated with social media trends, formats, and platform changes
• Support senior managers in campaign planning and execution

Skills

Influencer marketing

Digital marketing

Social media

Instagram knowledge

Content coordination

Job description

Job Role: Influencer Marketing Executive

Company: Madly Talented (by Mad Men Marketing)

Experience: 0–3 years

Type: Full-time

About the Role

Madly Talented is building one of India’s most powerful influencer and creator-led marketing ecosystems — and we’re looking for an Influencer Marketing Executive who understands how creators, content, and brands come together.

This is a hands-on execution role. You will work closely with creators, brands, and internal teams to execute influencer campaigns end-to-end — from creator sourcing to content delivery to reporting.

If you live on Instagram, understand reels culture, know how influencer campaigns work, and want to grow fast in the creator economy — this role is for you.

What You’ll Do

• Source and onboard influencers across categories (beauty, lifestyle, food, fashion, parenting, etc.)
• Coordinate influencer campaigns end-to-end (briefing, timelines, approvals, posting, reporting)
• Communicate with creators regarding deliverables, content guidelines, and timelines
• Track live campaigns and ensure content is posted as per brand requirements
• Maintain influencer databases, pricing, availability, and performance records
• Stay updated with social media trends, formats, and platform changes
• Support senior managers in campaign planning and execution

Who You Are

• 0–3 years of experience in influencer marketing, digital marketing, or social media (internships count)
• Strong understanding of Instagram, YouTube Shorts, and influencer content formats
• Excellent communication and coordination skills
• Comfortable working with multiple creators and tight deadlines
• Organised, proactive, and detail-oriented
• Passionate about content, creators, and digital culture

Why Join Madly Talented

• Work with top brands and fast-growing D2C companies
• Collaborate with influencers, creators, and content teams daily
• Learn influencer strategy, creator management, and campaign execution hands-on
• Fast growth opportunities in a high-energy, performance-driven culture
• Be part of the Madverse — where creativity, influence, and growth meet