Influencer Marketing Lead

Madhouse Mafia; Maharashtra; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Madhouse Mafia is seeking an Influencer Marketing Lead in Maharashtra to oversee high-priority campaigns and guide the execution team. You will own escalations, drive problem-solving, and ensure operational excellence across campaigns.

The role requires coordinating with creators, agencies, and internal teams, with a focus on leadership beyond day-to-day execution and building scalable processes.

Qualifications

• 3–4 years of experience in influencer marketing, campaign operations, or creator/talent management.
• Experience managing multiple campaigns simultaneously in a fast-paced environment.
• Excellent problem-solving and decision-making skills, especially for time-sensitive issues.
• Ability to guide and manage a team without micromanaging execution.
• Strong communication and stakeholder management with creators, agencies and internal teams.
• Solutions-oriented with strong ownership and accountability.
• Excellent organisational and prioritisation skills to manage competing deadlines.

Responsibilities

• Campaign Oversight & Delivery: Oversee 15–17 active influencer campaigns at a time, with ~4–5 creators per campaign.
• Work with execution POCs to ensure campaigns stay on schedule and deliverables meet timelines.
• Identify delays, risks and bottlenecks early and take proactive steps to address them.
• Enable execution POCs to independently manage day-to-day activities while maintaining visibility.
• Track campaign progress, pending deliverables, and critical deadlines across all campaigns.
• Escalation Management: primary escalation point for high-priority issues with creators, agencies, and delivery.
• Resolve challenges like delayed videos, pending scripts or approvals, and creative disagreements.
• Take ownership of resolving issues and ensure timely closure; escalate only critical matters to founders.

Skills

stakeholder management

influencer marketing

campaigns

team management

Job description

Role Overview

We're looking for an Influencer Marketing Lead to oversee campaign delivery, guide the execution team, and take ownership of high-priority escalations. This role bridges hands-on campaign experience with leadership, making it ideal for someone ready to move beyond day-to-day execution and focus on team oversight, problem-solving, and operational excellence.

Key Responsibilities

• Campaign Oversight & Delivery
• Oversee 15–17 active influencer campaigns at a time, with approximately 4–5 creators per campaign.
• Work closely with execution POCs to ensure campaigns stay on schedule and all deliverables are completed within agreed timelines.
• Identify potential delays, risks, and bottlenecks early and take proactive steps to address them.
• Enable execution POCs to independently manage day-to-day campaign activities while maintaining overall visibility and accountability.
• Track campaign progress, pending deliverables, and critical deadlines across all active campaigns.
• Escalation Management
• Act as the primary escalation point for high-priority issues involving creators, agencies, and campaign delivery.
• Resolve challenges such as delayed videos, pending scripts or approvals, creative disagreements, and other execution bottlenecks.
• Take ownership of resolving issues independently and ensure timely closure.
• Escalate only critical or unresolved matters to the founders, with clear context and recommended next steps.
• Team Coordination & Accountability
• Ensure clear ownership of tasks, responsibilities, and deadlines across execution POCs.
• Monitor team performance and campaign progress without getting involved in routine execution.
• Identify recurring challenges and implement solutions to improve coordination and delivery.
• Guide execution POCs through challenges, helping them build problem-solving skills and take greater ownership of their campaigns.
• Ensure consistent communication and adherence to established workflows.
• Process Improvement & Leadership
• Identify gaps in existing campaign management processes and introduce improvements to increase efficiency and reliability.
• Build effective systems for campaign tracking, escalation management, and quality control.
• Contribute to improving team workflows and scaling campaign operations as the business grows.
• Take increasing ownership of team performance, operational outcomes, and the overall effectiveness of the influencer marketing function.

What We’re Looking For

• 3–4 years of experience in influencer marketing, campaign operations, or creator/talent management.
• Strong experience managing multiple campaigns simultaneously in a fast-paced environment.
• Excellent problem-solving and decision-making skills, especially when handling time-sensitive issues.
• The ability to guide and manage a team without micromanaging or taking over execution.
• Strong communication and stakeholder management skills, with experience working with creators, agencies, and internal teams.
• A proactive, solutions-oriented approach with a strong sense of ownership and accountability.
• Strong organisational and prioritisation skills, with the ability to manage competing deadlines effectively.

Skills

stakeholder management,influencer marketing,campaigns,team management