Influencer Marketing Lead

Lenskart; Gurugram District; On-site; INR 4,000,000 - 7,500,000; Full time

Job summary

Lenskart is seeking a seasoned Influencer Marketing Lead to head the national strategy for creators, influencers, and celebrities. You will own the playbook, set the vision, and lead a distributed team across North, South, East and West India to ensure regional depth and a cohesive national plan.

You’ll build frameworks for campaigns, manage budgets and partnerships with agencies and MCNs, and drive ROI with data-driven insights while aligning with brand objectives across multiple product lines.

Qualifications

• 8–12 years in influencer marketing or creator/celebrity marketing.
• 3–4 years in leadership/people management.

Responsibilities

• Own national influencer, creator and celebrity marketing strategy for Lenskart across brands.
• 2) Build and mentor regional influencer marketing managers across India.

Skills

Influencer marketing

Leadership

Budget management

Stakeholder communications

Strategy & roadmaps

Vendor management

Data-driven decision making

Multi-regional coordination

Education

Bachelor's degree

MBA or equivalent preferred

Tools

Qoruz

Kofluence

Modash

Influencer.in

Job description

InfluencerMarketingLead

Wearelookingforaseasoned,dynamicInfluencerMarketingLeadtoheadLenskart'sinfluencermarketingcharternationally.Inthisrole,youwilldefineandowninfluencer,contentcreatorandcelebritymarketingstrategyend-to end—settingthevision,buildingtheplaybook,andleadingadistributedteamofregionalinfluencermarketingmanagersacrossNorth,South,EastandWestIndia.You'llbethesinglepointofaccountabilityforhowLenskartshowsupthroughcreatorsandtalentacrosseverylanguagemarketinthecountry,ensuringregionaldepth(Hindi,Tamil,Telugu,Kannada,Bengali,Marathi,Gujarati,Malayalam,Punjabiandmore)rollsupintoonecoherent,scalable,nationalstrategy.

You'vebuiltandledinfluencerorcreatormarketingfunctionsbefore—whetheratalargeD2C/ecommercebrand,atop-tierinfluencerortalentmanagementagency,oranMCN—andyouknowhowtopairsharpcampaigninstinctswiththedisciplineofrunningateam,abudgetandasetofvendorrelationshipsatnationalscale.Youhaveastrongbusinessacumenandareconcernedwithdataandresults,notjustfeelings.

KeyResponsibilities

• Ownthenationalinfluencer,contentcreatorandcelebritymarketingstrategyforLenskart,alignedtobrandandbusinessobjectivesacrossthefullhouseofbrands(JohnJacobs,VincentChase,LenskartAir,Aqualens,BLU)
• Build,leadandmentorateamofregionalinfluencermarketingmanagersacrossIndia(North,South,East,West),settingcleargoals,reviewingcampaignquality,andholdingaconsistentbarwhileleavingroomforregionalandlanguage-lednuance
• Designtheoverarchingcreatorandcelebritypartnershipframeworkforthecountry—tiering(mega/macro/micro/nano),ratecards,negotiationguardrails,contractingtemplates,andfraud/qualitycheckssuchasfakefollowersorinflatedengagement
• BuildandownrelationshipswithIndia'sleadingtalentmanagementandcelebritymanagementagencies,influencermarketingagenciesandMCNs,negotiatingretainersandpreferred-partnerarrangementsatanationallevel
• Leadcelebrityandtop-tiertalentpartnershipsformarqueebrandmoments,campaignsandproductlaunches,workingcloselywithbrand,creativeandcategoryteams
• Setupandgovernalways-oncreatorprograms(ambassadorcohorts,always-onseeding,UGCpipelines)alongsidecampaign-basedburststiedtolaunches,saleseventsandregionalfestivalsacrossthecalendar
• ApplyArtificialIntelligenceinyourworkflowtoimproveefficiencyandoutcomeofresults.
• Defineandtrackthemeasurementframeworkforinfluencermarketing—engagementquality,reach,conversion/attributionandROI—andreportperformanceandlearningstoseniorleadership
• Ownthenationalinfluencermarketingbudget,allocatingspendacrossregionsandcampaignsandensuringefficientutilization
• Actastheseniorpointofescalationforstakeholdermanagementacrossmarketing,category,e-commerce,PR/communications,legalandfinanceteams
• Buildscalablesystems,SOPsandtools(creatorCRM,campaigntrackers,vettingchecklists)sothefunctionrunsconsistentlyasitscalesacrossregionsandmarkets
• Stayaheadofthecreatoreconomy—platformshifts,formattrends,emergingcreators,competitoractivityanddisclosure/compliancerequirements—andtranslatethatintoLenskart'splaybook
• Managecrisisorreputationsituationsinvolvingcreatorsorcelebritypartners,incoordinationwithPRandlegal

WhatWe'reLookingFor:

• 8-12yearsofexperienceininfluencermarketing,creator/talentmanagementorcelebritymarketing,includingatleast3-4yearsinaleadershiporpeople-managementcapacity
• Provenexperiencebuildingorscalingapan-India,multi-regional,multi-lingualinfluencermarketingfunction—eitherin-houseatalargeconsumerbrand,D2Core-commercecompany,orataleadinginfluencer/talentmanagementagencyorMCN
• Trackrecordofmanagingdistributedteamsacrossgeographies,settingdirectioncentrallywhileempoweringregionalspecialiststomovefastlocally
• Deep,currentnetworkacrossIndia'screatorandcelebrityecosystem—relationshipswithmajortalentmanagementagencies,influencermarketingagencies,MCNsandcelebritymanagers
• Strongcommercialacumen:experienceowningamarketingbudget,negotiatingagency/creator/celebritydeals,andreportingROItoseniorstakeholders
• Soundgraspofthecreatoreconomy—howcreatorsandcelebritiespricethemselves,whatseparatesgenuineengagementfromvanitymetrics,andhowregionalcontentstrategydiffersfrompan-Indiacontent
• Excellentstakeholdermanagementandexecutivecommunicationskills;comfortablepresentingstrategyandresultstoCXO-levelleadership
• Experiencesettingupprocesses,SOPsandvettingframeworks(fraud/fake-followerdetection,contracting,compliance)torunaninfluencerfunctionatscale
• Bachelor'sdegreerequired;MBAorequivalentpreferredNicetoHave
• Experienceinfashion,beauty,lifestyle,consumerelectronicsorotherhigh-influencer-intensityD2Ccategories
• Priorexperiencemanagingcelebritybrandambassadorrelationshipsalongsidecreator/influencermarketing
• Familiaritywithinfluencermarketingandanalyticstools(Qoruz,Kofluence,Modash,Influencer.in,etc.)
• ExperienceworkingacrossmultipleIndianlanguagemarketsandregionalculturalmoments
• Exposuretointernational/APACcreatormarketing,givenLenskart'sfootprintinSingapore,DubaiandJapan(viaOwndays)
• Experiencepartneringwithperformancemarketingteamstobuildalways-on,ROI-drivencreatorprograms