Influencer Marketing Lead

lenskartcareers; Gurugram District; On-site; INR 350,000 - 600,000; Full time

Job summary

Lenskart is seeking a seasoned Influencer Marketing Lead to head the nationwide influencer, creator, and celebrity strategy. You will build a scalable playbook, lead a distributed team across North, South, East and West India, and ensure regional depth with language nuance.

You will design tiered partnerships, manage budgets, negotiate with agencies and talent managers, and drive always-on creator programs for major campaigns and product launches.

Qualifications

• 8–12 years in influencer marketing with leadership experience.
• Experience scaling multi-regional, multilingual influencer programs.
• Strong commercial acumen and ROI focus.

Responsibilities

• Own national influencer, creator, and celebrity strategy aligned to brand goals.
• Lead regional managers across India, set goals and ensure quality.
• Design partnership framework, rate cards, and contracting templates.
• Build relationships with agencies, MCNs, and talent managers nationwide.
• Drive always-on creator programs and manage creator budgets.
• Define and track engagement, reach, and ROI metrics for leadership.
• Oversee budget allocation and stakeholder escalation as needed.
• Establish SOPs, vetting, and compliance for scalable influencer ops.
• Stay ahead of creator economy shifts and translate into playbooks.
• Manage crisis/reputation scenarios involving creators or talent.

Skills

Influencer marketing

Team leadership

Budget management

Negotiation

Stakeholder management

Education

Bachelor's degree

Tools

Qoruz

Kofluence

Modash

Influencer.in

Job description

InfluencerMarketingLead

Wearelookingforaseasoned,dynamicInfluencerMarketingLeadtoheadLenskart'sinfluencermarketingcharternationally.Inthisrole,youwilldefineandowninfluencer,contentcreatorandcelebritymarketingstrategyend-to end—settingthevision,buildingtheplaybook,andleadingadistributedteamofregionalinfluencermarketingmanagersacrossNorth,South,EastandWestIndia.You'llbethesinglepointofaccountabilityforhowLenskartshowsupthroughcreatorsandtalentacrosseverylanguagemarketinthecountry,ensuringregionaldepth(Hindi,Tamil,Telugu,Kannada,Bengali,Marathi,Gujarati,Malayalam,Punjabiandmore)rollsupintoonecoherent,scalable,nationalstrategy.

You'vebuiltandledinfluencerorcreatormarketingfunctionsbefore—whetheratalargeD2C/ecommercebrand,atop-tierinfluencerortalentmanagementagency,oranMCN—andyouknowhowtopairsharpcampaigninstinctswiththedisciplineofrunningateam,abudgetandasetofvendorrelationshipsatnationalscale.Youhaveastrongbusinessacumenandareconcernedwithdataandresults,notjustfeelings.

KeyResponsibilities

• Ownthenationalinfluencer,contentcreatorandcelebritymarketingstrategyforLenskart,alignedtobrandandbusinessobjectivesacrossthefullhouseofbrands(JohnJacobs,VincentChase,LenskartAir,Aqualens,BLU)
• Build,leadandmentorateamofregionalinfluencermarketingmanagersacrossIndia(North,South,East,West),settingcleargoals,reviewingcampaignquality,andholdingaconsistentbarwhileleavingroomforregionalandlanguage-lednuance
• Designtheoverarchingcreatorandcelebritypartnershipframeworkforthecountry—tiering(mega/macro/micro/nano),ratecards,negotiationguardrails,contractingtemplates,andfraud/qualitycheckssuchasfakefollowersorinflatedengagement
• BuildandownrelationshipswithIndia'sleadingtalentmanagementandcelebritymanagementagencies,influencermarketingagenciesandMCNs,negotiatingretainersandpreferred-partnerarrangementsatanationallevel
• Leadcelebrityandtop-tiertalentpartnershipsformarqueebrandmoments,campaignsandproductlaunches,workingcloselywithbrand,creativeandcategoryteams
• Setupandgovernalways-oncreatorprograms(ambassadorcohorts,always-onseeding,UGCpipelines)alongsidecampaign-basedburststiedtolaunches,saleseventsandregionalfestivalsacrossthecalendar
• ApplyArtificialIntelligenceinyourworkflowtoimproveefficiencyandoutcomeofresults.
• Defineandtrackthemeasurementframeworkforinfluencermarketing—engagementquality,reach,conversion/attributionandROI—andreportperformanceandlearningstoseniorleadership
• Ownthenationalinfluencermarketingbudget,allocatingspendacrossregionsandcampaignsandensuringefficientutilization
• Actastheseniorpointofescalationforstakeholdermanagementacrossmarketing,category,e-commerce,PR/communications,legalandfinanceteams
• Buildscalablesystems,SOPsandtools(creatorCRM,campaigntrackers,vettingchecklists)sothefunctionrunsconsistentlyasitscalesacrossregionsandmarkets
• Stayaheadofthecreatoreconomy—platformshifts,formattrends,emergingcreators,competitoractivityanddisclosure/compliancerequirements—andtranslatethatintoLenskart'splaybook
• Managecrisisorreputationsituationsinvolvingcreatorsorcelebritypartners,incoordinationwithPRandlegal

WhatWe'reLookingFor:

• 8-12yearsofexperienceininfluencermarketing,creator/talentmanagementorcelebritymarketing,includingatleast3-4yearsinaleadershiporpeople-managementcapacity
• Provenexperiencebuildingorscalingapan-India,multi-regional,multi-lingualinfluencermarketingfunction—eitherin-houseatalargeconsumerbrand,D2Core-commercecompany,orataleadinginfluencer/talentmanagementagencyorMCN
• Trackrecordofmanagingdistributedteamsacrossgeographies,settingdirectioncentrallywhileempoweringregionalspecialiststomovefastlocally
• Deep,currentnetworkacrossIndia'screatorandcelebrityecosystem—relationshipswithmajortalentmanagementagencies,influencermarketingagencies,MCNsandcelebritymanagers
• Strongcommercialacumen:experienceowningamarketingbudget,negotiatingagency/creator/celebritydeals,andreportingROItoseniorstakeholders
• Soundgraspofthecreatoreconomy—howcreatorsandcelebritiespricethemselves,whatseparatesgenuineengagementfromvanitymetrics,andhowregionalcontentstrategydiffersfrompan-Indiacontent
• Excellentstakeholdermanagementandexecutivecommunicationskills;comfortablepresentingstrategyandresultstoCXO-levelleadership
• Experiencesettingupprocesses,SOPsandvettingframeworks(fraud/fake-followerdetection,contracting,compliance)torunaninfluencerfunctionatscale
• Bachelor'sdegreerequired;MBAorequivalentpreferredNicetoHave
• Experienceinfashion,beauty,lifestyle,consumerelectronicsorotherhigh-influencer-intensityD2Ccategories
• Priorexperiencemanagingcelebritybrandambassadorrelationshipsalongsidecreator/influencermarketing
• Familiaritywithinfluencermarketingandanalyticstools(Qoruz,Kofluence,Modash,Influencer.in,etc.)
• ExperienceworkingacrossmultipleIndianlanguagemarketsandregionalculturalmoments
• Exposuretointernational/APACcreatormarketing,givenLenskart'sfootprintinSingapore,DubaiandJapan(viaOwndays)
• Experiencepartneringwithperformancemarketingteamstobuildalways-on,ROI-drivencreatorprograms