Influencer Marketing executive

Jagran New Media; Dadri; On-site; INR 400,000 - 650,000; Full time

Job summary

Jagran New Media is seeking a hands-on Influencer Marketing Executive to manage creator discovery, outreach and execution of influencer campaigns across nano, micro and macro creators in India's diverse ecosystem.

The ideal candidate should have a genuine interest in India's creator ecosystem, strong communication and coordination skills, and the ability to manage multiple fast-paced campaigns while maintaining quality and timelines.

Qualifications

• 1-2 years of professional experience in influencer marketing or digital marketing.
• Experience building relationships with nano to macro creators.
• Proficiency with Excel and Google Sheets for tracking campaigns.
• Strong communication and negotiation skills.
• Ability to manage multiple campaigns with tight timelines.

Responsibilities

• Identify relevant creators based on brand briefs and objectives.
• Outreach, onboarding and negotiations with creators.
• Coordinate content, approvals and campaign delivery.
• Track campaigns in real time and manage payments.

Skills

Influencer marketing

Creator management

Digital marketing

Excel

Google Sheets

Communication

Negotiation

Campaign coordination

Tools

Excel

Google Sheets

Job description

Looking for a hands-on Influencer Marketing Executive to manage creator discovery, outreach and the execution of influencer campaigns.

This role requires the candidate to build and manage a strong network of creators across nano, micro and macro categories.

The ideal candidate should have a genuine interest in India's creator ecosystem, strong communication and coordination skills, and the ability to manage multiple fast-paced campaigns while maintaining quality and timelines.

Key Responsibilities

1. Influencer Discovery and outreach

• Identify relevant creators based on brand briefs, target audiences, platforms and campaign objectives.
• Build and continuously expand a strong creator network, with a particular focus on regional, Tier 2/3, nano and micro creators.
• Conduct creator outreach and maintain an active pipeline for ongoing and upcoming campaigns.
• Identify emerging and high-potential creators early.
• Stay updated on creators, content trends and internet culture.
• Build and maintain strong working relationships with creators, talent managers.
• Manage multiple influencer campaigns from creator identification and outreach through execution and going live.
• Manage creator shortlisting, outreach, negotiations, onboarding, content coordination, approvals and campaign delivery.
• Clearly communicate campaign briefs, deliverables, timelines and brand expectations to creators.
• Work with creators to ensure content remains authentic to their voice while meeting brand and campaign requirements.
• Navigate brand and product integrations to ensure they are natural, relevant and effective.
• Proactively resolve execution challenges with urgency to ensure campaigns remain on track.
• Maintain high standards of quality control and attention to detail across campaign deliverables.

3. Negotiations & creator management

• Develop a strong understanding of influencer commercials across platforms and creator categories.
• Negotiate creator rates, deliverables, timelines and campaign terms effectively.
• Support cost-efficient creator selection while maintaining campaign and content quality.
• Ensure smooth creator onboarding and clear communication of campaign requirements.
• Maintain accurate records of creator commercials, negotiations and campaign details.

4. Campaign operations, real-time tracking & payments

• Ensure influencer-related documentation and commercial paperwork are accurate and complete before submission to the Accounts team.
• Coordinate with internal stakeholders and Finance for proper documentation, invoicing and timely creator payment processing.
• Maintain campaign trackers and monitor campaign deliverables in real time.
• Track campaign performance and support reporting requirements.
• Review deliverables against campaign briefs and agreed requirements before going live.

What we're looking for-

• 1-2 years of professional experience, preferably with hands-on exposure to influencer marketing, creator management, talent management or digital marketing.
• Experience or demonstrated ability to identify and build relationships with nano, micro, regional and Tier 2/3 creators.
• Comfortable working with Excel and Google Sheets to build and manage creator databases, campaign trackers, shortlists, commercial comparisons and proposals.
• Strong interest in India's creator and influencer ecosystem.
• Strong understanding of at least 2-3 social/content platforms, creators and internet culture.
• Good communication, outreach, negotiation and relationship-management skills.
• Ability to manage multiple campaigns and priorities simultaneously.
• Strong attention to detail and commitment to quality control.
• Ability to work efficiently in a fast-moving environment and manage tight timelines.
• A proactive mindset with strong ownership, problem-solving and execution skills.

Who this role is probably not for

• Your interest is primarily in general social media or brand marketing, with limited interest in directly working with creators and influencer campaigns.
• You don't actively follow creators, emerging platforms, content trends and internet culture.
• You are interested only in working with celebrities or large creator talent and are not keen to build relationships with nano, micro, regional and Tier 2/3 creators.
• You are looking for a strictly 9-to-5 role where every campaign wraps up exactly as planned.