Influencer Marketing Manager – D2C Brands

Acetech E-commerce Ltd; Thane; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Acetech E-commerce Ltd is seeking an experienced influencer marketing lead to drive campaigns across our D2C brands in cosmetics, supplements and wellness. You will plan monthly calendars and budgets, shortlist creators, negotiate deals, manage Influencer Marketing Executives, and oversee content going live with proper tags, links, codes and usage rights.

You should have 2+ years of hands-on influencer marketing experience, a track record of closing creator deals, and the ability to scale

Qualifications

• 2+ years of hands-on influencer marketing experience.
• Negotiated and closed creator deals.
• Managed 30+ creators per month and campaign budgets.
• Experience guiding juniors, interns or a small team.

Responsibilities

• Plan monthly influencer calendars and budgets.
• Shortlist and vet nano, micro and macro creators.
• Negotiate barter, paid and hybrid collaborations.
• Manage creator agencies and high-value deals.
• Guide Influencer Marketing Executives.
• Oversee dispatch, timelines, drafts and revisions.
• Ensure content goes live with correct tags, links, codes and usage rights.
• Track cost per video, cost per view and creator-led sales.
• Scale high-performing creators and partnerships.
• Build a strong creator and agency network.
• Share top-performing content with the performance marketing team.

Skills

Influencer marketing

Negotiation

Creator management

Budget planning

Team leadership

Job description

Full-time | On-site | Thane

Candidates should currently live in or near Thane, Mulund, Bhandup, Ghatkopar, Dombivli, Kalyan or Ulhasnagar.

About Us

Acetech E-commerce Ltd is an NSE-listed e-commerce company building D2C brands across cosmetics, supplements, women’s wellness and men’s wellness.

The Role

You’ll lead influencer marketing end-to-end across multiple brands — campaign planning, budgets, creator selection, negotiations, execution and performance.

You’ll also manage Influencer Marketing Executives who support outreach, dispatch, follow-ups and tracking.

You must be comfortable working professionally on intimate wellness categories.

What You’ll Do

• Plan monthly influencer calendars and budgets
• Shortlist and vet nano, micro and macro creators
• Negotiate barter, paid and hybrid collaborations
• Manage creator agencies and high-value deals
• Guide Influencer Marketing Executives
• Oversee dispatch, timelines, drafts and revisions
• Ensure content goes live with correct tags, links, codes and usage rights
• Track cost per video, cost per view and creator-led sales
• Scale high-performing creators and partnerships
• Build a strong creator and agency network
• Share top-performing content with the performance marketing team

Must-Have

• 2+ years of hands-on influencer marketing experience
• Personally negotiated and closed creator deals
• Managed 30+ creators per month and campaign budgets
• Experience guiding juniors, interns or a small team

Preferred

• Beauty, personal care, supplements or wellness experience
• Existing creator / agency network
• Experience with UGC and whitelisted / partnership ads
• Understanding of usage rights, deliverables and creator contracts

Please Don’t Apply If

• You have less than 2 years of relevant influencer experience
• Your experience is only as a creator, in PR, celebrity management or events
• You have no D2C / e-commerce influencer experience
• You want remote / hybrid work
• You are uncomfortable with intimate wellness categories

Compensation

Based on current CTC, experience and industry standards.

Only shortlisted candidates will be contacted.