Influencer Marketing Executive

What's Up Wellness; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

What’s Up Wellness is seeking a proactive Influencer Marketing Executive to drive collaborations and expand our community reach. Join India’s fastest-growing D2C wellness brand to engage creators, negotiate partnerships, and shape influencer strategies across platforms.

You will build relationships, track campaigns, and stay ahead of industry trends while working from our Gurugram office. This role offers ownership, growth opportunities, and a competitive salary in a dynamic, young team.

Qualifications

• 1–3 years of experience in influencer or digital marketing.
• Strong understanding of influencer dynamics across social media.
• Excellent communication, negotiation, and relationship-building skills.
• Analytical and data-driven decision-making ability.
• Creative problem-solver with a pulse on industry trends.
• Familiarity with influencer marketing tools and disclosure guidelines.

Responsibilities

• Identify, evaluate, and engage influencers across relevant platforms.
• Build and nurture relationships with existing and new influencers.
• Secure partnerships via barter or paid collaborations, handling negotiations and formal agreements.
• Actively track and respond to DMs on our brand page to identify potential barter collabs.
• Connect with loyal/repeat customers to gather authentic brand testimonials.
• Maintain a well-organized database of all influencers and ongoing collaborations.
• Serve as the main point of contact for influencers—resolving queries, managing budgets, and ensuring smooth campaign execution.
• Stay up to date with influencer trends, platforms, and emerging content creators.
• Define performance metrics, assess campaign success, and adapt strategies accordingly.
• Research industry trends, competitors, and audience behaviors to improve influencer outreach and effectiveness.
• Participate in relevant events to grow the network and support business goals.

Skills

Influencer marketing

Digital marketing

Communication

Negotiation

Relationship-building

Analytical thinking

Data-driven decisions

Industry trends

Tools familiarity

Job description

About Us: What’s Up Wellness is transforming the health & wellness industry with our premium, easy-to consume gummy supplements. Ranked #2 by Inc42 as India’s fastest-growing D2C brand, we are committed to delivering holistic wellness experiences. Join us in our mission to make wellness fun and accessible. We’re seeking a proactive Influencer Marketing Executive to drive impactful collaborations and expand our community reach.

Responsibilities

• Identify, evaluate, and engage influencers across relevant platforms.
• Build and nurture relationships with both existing and new influencers.
• Secure partnerships via barter or paid collaborations, handling negotiations and formal agreements.
• Actively track and respond to DMs on our brand page to identify potential barter collabs.
• Connect with loyal/repeat customers to gather authentic brand testimonials.
• Maintain a well-organized database of all influencers and ongoing collaborations.
• Serve as the main point of contact for influencers—resolving queries, managing budgets, and ensuring smooth campaign execution.
• Stay up to date with influencer trends, platforms, and emerging content creators.
• Define performance metrics, assess campaign success, and adapt strategies accordingly.
• Research industry trends, competitors, and audience behaviors to improve influencer outreach and effectiveness.
• Participate in relevant events to grow the network and support business goals.

Requirements

• 1-3 years of experience in influencer or digital marketing.
• Strong understanding of influencer dynamics across social media platforms.
• Excellent communication, negotiation, and relationship-building skills.
• Analytical and data-driven decision-making ability.
• Creative problem-solver with a pulse on industry trends.
• Familiarity with influencer marketing tools and disclosure guidelines.

Work Details

• Work from office
• Shift - 10:00 AM to 7:00 PM
• 5.5 Days Working

Why Join Us?

• Be part of India's fastest-growing D2C brand in wellness
• Work in a dynamic, fast-paced environment with a young, passionate team
• Ownership & growth opportunities
• Competitive salary + perks in a high-impact role
• Shape the future of innovative health & wellness products