Senior Influencer Marketing Executive

Schbang; Mumbai Suburban; On-site; INR 500,000 - 800,000; Full time

Job summary

A leading digital marketing agency in Mumbai is seeking an Influencer Marketing Sr Executive to manage influencer campaigns. The role involves identifying influencers, tracking performance, and collaborating with the marketing team. Ideal candidates have a bachelor's degree in marketing and 2-3 years of experience in influencer marketing. This full-time position offers the chance to enhance brand visibility across social media platforms.

Qualifications

• 2-3 years of experience in influencer marketing, social media, or digital marketing.
• Familiarity with platforms like Instagram, YouTube, and TikTok.
• Ability to multitask and manage timelines.

Responsibilities

• Identify and onboard relevant influencers across social media.
• Coordinate influencer outreach, negotiations, and communications.
• Track and monitor influencer deliverables and campaign performance.

Skills

Influencer marketing

Social media expertise

Communication skills

Organizational skills

Education

Bachelor's degree in Marketing or related field

Tools

Influencer marketing tools (e.g., Upfluence, CreatorIQ)

Job description

Overview

We are looking for a proactive and detail-oriented Influencer Marketing Sr Executive to support the planning and execution of influencer campaigns. You will work closely with the marketing team to identify the right influencers, manage collaborations, and track performance to drive brand visibility and engagement across platforms like Instagram, YouTube, and TikTok.

Responsibilities

• Assist in identifying and onboarding relevant influencers across social media platforms.
• Coordinate influencer outreach, negotiations, and communication.
• Support execution of influencer campaigns, including content planning and brief sharing.
• Track and monitor influencer deliverables and ensure timely posting.
• Maintain and update influencer databases and campaign trackers.
• Compile reports to measure campaign performance (reach, engagement, conversions).
• Stay up to date with social media trends and emerging influencers.
• Collaborate with the content and design teams for creative support.

Requirements

• Bachelor's degree in Marketing, Mass Communication, or a related field.
• 2–3 years of experience in influencer marketing, social media, or digital marketing.
• Familiarity with Instagram, YouTube, TikTok, and other influencer-driven platforms.
• Strong communication, organizational, and coordination skills.
• Ability to multitask and manage timelines effectively.
• Basic understanding of influencer metrics and campaign performance KPIs.

Preferred Qualifications

• Experience working with influencer marketing tools/platforms (e.g., Upfluence, CreatorIQ, etc.).
• Passion for social media, content creation, and digital trends.

Seniority level

• Executive

Employment type

• Full-time

Job function

• Advertising, Marketing, and Management

Industries

• Social Networking Platforms and Digital Accessibility Services