Influencer Marketing Manager

Talent Corner Hr Services; Mumbai Suburban; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Talent Corner Hr Services is seeking an Influencer Marketing Manager to plan, execute, and manage influencer campaigns from start to finish. The role requires coordinating influencers, creator agencies, and internal teams to ensure timely delivery and high-quality content.

You will manage timelines, briefs, budgets, and performance analysis across Instagram, YouTube, and other platforms, while building strong creator relationships and delivering actionable insights for campaigns.

Qualifications

• Bachelor's degree requirement in marketing, media, or related field.
• Experience in influencer marketing, creator management, or digital marketing is essential.
• Strong understanding of Instagram, YouTube, and related platforms.
• Experience managing multiple influencer campaigns concurrently.
• Excellent communication, negotiation, coordination, and project management skills.
• Strong budget management and reporting abilities.
• Proficiency in Excel/Google Sheets and campaign tracking tools.
• Ability to work in a fast-paced environment and meet tight deadlines.

Responsibilities

• Plan and execute influencer marketing campaigns from kickoff to completion.
• Identify, onboard, and coordinate with influencers, content creators, talent managers, and creator agencies.
• Manage campaign timelines, content approvals, publishing schedules, and deliverables.
• Ensure influencer content adheres to briefs, brand guidelines, and platform requirements.
• Monitor campaign performance and maintain accurate execution reports.
• Collaborate with Client Servicing, Creative, Content, and Finance teams.
• Track budgets, influencer fees, invoices, and payments.
• Handle last-minute changes and escalations during campaigns.
• Maintain campaign documentation and update internal project tools.
• Conduct quality checks on influencer content before publishing.
• Prepare post-campaign reports highlighting performance and insights.
• Build and maintain relationships with influencers and partners.
• Track trends, emerging creators, and relevant platforms.

Skills

Influencer marketing

Campaign management

Content coordination

Negotiation & communication

Team collaboration

Education

Bachelor's degree in Marketing, Mass Media, Communications, Business Administration, or related field

Tools

Excel / Google Sheets

Campaign tracking tools

Job description

Job Description: Influencer Marketing Manager

Location: Goregaon, Mumbai, Maharashtra
Department: Influencer Marketing / Digital Marketing
Job Type: Full-time

Job Summary

We are looking for a proactive and result-oriented Influencer Marketing Manager to plan, execute, and manage influencer marketing campaigns from start to finish. The ideal candidate should have experience working with influencers, talent managers, creator agencies, and internal teams to deliver successful campaigns while ensuring timely execution, quality content, and campaign performance.

Key Responsibilities

• Plan and execute influencer marketing campaigns from kickoff to completion.
• Identify, onboard, and coordinate with influencers, content creators, talent managers, and creator agencies.
• Manage campaign timelines, content approvals, publishing schedules, and deliverables.
• Ensure influencer content adheres to campaign briefs, brand guidelines, and platform requirements.
• Monitor campaign performance and maintain accurate execution reports.
• Collaborate with internal teams, including Client Servicing, Creative, Content, and Finance.
• Track campaign budgets, influencer fees, invoices, and payment processes.
• Handle last-minute changes, escalations, and troubleshooting during campaign execution.
• Maintain campaign documentation and update internal project management tools.
• Conduct quality checks on influencer content before publishing.
• Prepare post-campaign reports highlighting performance, key metrics, and actionable insights.
• Build and maintain strong relationships with influencers and creator partners.
• Track influencer marketing trends, emerging creators, and relevant social media platforms.

Required Skills and Qualifications

• Bachelor's degree in Marketing, Mass Media, Communications, Business Administration, or a related field.
• 35 years of experience in influencer marketing, creator management, or digital marketing.
• Strong understanding of Instagram, YouTube, and other relevant social media platforms.
• Experience managing multiple influencer campaigns simultaneously.
• Excellent communication, negotiation, coordination, and project management skills.
• Strong budget management and reporting abilities.
• Proficiency in Excel/Google Sheets and campaign tracking tools.
• Ability to work in a fast-paced environment and meet tight deadlines.

Key Performance Indicators (KPIs)

• On-time campaign execution and delivery.
• Influencer content quality and compliance.
• Campaign reach, impressions, engagement, and other agreed performance metrics.
• Budget adherence and cost efficiency.
• Client and influencer satisfaction.
• Accuracy and timeliness of campaign reporting.

Preferred Candidate Profile

• Experience working at an influencer marketing agency, digital marketing agency, or brand marketing team.
• Strong influencer and creator network.
• Ability to manage campaigns independently from briefing to final reporting.
• A solution-oriented mindset with strong attention to detail.

Work Location: Goregaon, Mumbai, Maharashtra