Influencer Marketing Executive

The Sleep Company; Maharashtra; On-site; INR 600,000 - 1,000,000; Full time

Job summary

A fast-growing D2C brand in India is seeking an Influencer Marketing Executive to enhance brand collaborations with influencers and content creators. You will plan and execute influencer-led marketing campaigns, manage relationships, and track performance metrics. Candidates should have at least 1 year of experience in social media marketing, strong communication skills, and the ability to handle multiple campaigns in a fast-paced environment. Join our innovative team focused on redefining comfort through science-backed solutions.

Qualifications

• 1+ years of experience in influencer marketing for D2C products.
• Strong understanding of social media trends and content strategies.
• Excellent communication and negotiation skills.

Responsibilities

• Identify and onboard influencers across various platforms.
• Plan and execute influencer-led marketing campaigns.
• Collaborate with influencers to create brand-aligned content.
• Monitor campaign performance and optimize strategies.
• Manage influencer marketing budgets and negotiate partnerships.
• Stay updated with influencer marketing trends.

Skills

Social media marketing

Influencer engagement

Negotiation

Campaign management

Content creation

Tools

Influencer marketing tools

Analytics platforms

Job description

Director - People & Culture @ The Sleep Company | Enhancing Employee Performance and Experience

Position Overview: The Sleep Company is revolutionizing comfort with our innovative SmartGRID technology, redefining sleep and sitting experiences. We are a fast‑growing D2C brand, bringing science‑backed comfort solutions to millions.

Role Overview: We are looking for an Influencer Marketing Executive to drive our brand collaborations with influencers, content creators, and key opinion leaders. You will play a key role in executing influencer‑led campaigns, building relationships, and amplifying our brand presence across social media.

Key Responsibilities

• Influencer Outreach & Partnerships: Identify, onboard, and maintain strong relationships with influencers across Instagram, YouTube, and other relevant platforms.
• Campaign Execution: Plan and execute influencer‑led marketing campaigns to drive brand awareness, engagement, and conversions.
• Content Collaboration: Work closely with influencers to co‑create content that aligns with brand messaging and marketing goals.
• Performance Tracking: Monitor campaign performance using key metrics (engagement, reach, conversions) and optimize strategies accordingly.
• Budget & Negotiation: Manage influencer marketing budgets, negotiate collaborations, and ensure ROI‑driven partnerships.
• Trend & Competitor Analysis: Stay updated with influencer marketing trends, competitor strategies, and emerging social media platforms.

Requirements

• 1+ years of experience in social media or influencer marketing for D2C products or consumer tech brands.
• Strong understanding of influencer ecosystems, social media trends, and content strategies.
• Excellent communication and negotiation skills.
• Hands‑on experience with influencer marketing tools and analytics platforms.
• Ability to manage multiple campaigns simultaneously and work in a fast‑paced environment.

Seniority level

Executive

Employment type

Full‑time

Job function

Marketing

Industries

Furniture and Home Furnishings Manufacturing