Brand Manager / Sr. Brand Manager

The Sleep Company; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

The Sleep Company is India’s fastest-growing D2C sleep and comfort brand, known for SmartGRID technology. We are seeking a Brand Manager to independently own and grow a product category, owning its brand P&L and driving campaigns, messaging, and go-to-market execution end to end.

You will collaborate with cross-functional teams to plan 360° campaigns, monitor performance, and translate insights into strategic actions that enhance category growth.

Qualifications

• 4–7 years of experience in brand management or category marketing, ideally in D2C, FMCG or consumer durables.
• Ability to independently own a category/brand P&L and drive campaigns end-to-end.
• Strong analytical skills and stakeholder management.
• Excellent communication and presentation abilities.

Responsibilities

• Own the brand P&L for the assigned category, including revenue, marketing spend, and ROI.
• Develop category positioning, messaging, and go-to-market plans for products.
• Plan and execute 360° marketing campaigns across digital, offline, and retail touchpoints.
• Track category performance, sales, market share, and brand health; translate insights into actions.
• Collaborate with Performance Marketing, Creative, E-commerce, Retail, and Product teams to drive growth.
• Manage category marketing budgets and ensure ROI on campaigns and launches.
• Conduct competitive and consumer research to identify whitespace and growth opportunities.
• Partner with agencies and vendors for campaign execution when needed.

Skills

Brand management

Category marketing

Performance marketing

Stakeholder management

Analytics

Communication

Job description

The Sleep Company is India's fastest-growing D2C sleep and comfort brand, built on the foundation of patented SmartGRID technology. From the moment we launched, we set out to solve one of the most overlooked aspects of human health: sleep. Today, we are trusted by over 5 lakh happy customers across India, with a product portfolio spanning mattresses, pillows, toppers, and ergonomic seating solutions. We are scaling rapidly across both online and offline channels, with a growing network of experience centres nationwide. At The Sleep Company, we move fast, think big, and put the consumer at the centre of everything we do. If you are looking to build something meaningful at the intersection of innovation, design, and commerce, this is the place.

Role Overview

We're looking for a Brand Manager to independently own and grow one of our product categories. This role sits at the intersection of brand building, category strategy, and performance owning the category's brand P&L while driving campaigns, positioning, and go-to-market execution end to end.

Key Responsibilities

• Own the brand P&L for the assigned category revenue, marketing spend, and ROI alongside overall brand and marketing strategy
• Develop category positioning, messaging, and go-to-market plans for new and existing products
• Plan and execute 360° marketing campaigns across digital, offline, and retail touchpoints
• Track category performance sales, market share, and brand health metrics and translate insights into action
• Collaborate closely with Performance Marketing, Creative, E-commerce, Retail, and Product teams to drive category growth
• Manage category marketing budgets and ensure efficient ROI on campaigns and launches
• Conduct competitive and consumer research to identify whitespace and growth opportunities
• Partner with agencies and external vendors for campaign execution when required

What We're Looking For

• 4–7 years of experience in brand management, category marketing, or product marketing, ideally in a D2C, FMCG, or consumer durables environment
• Strong understanding of brand building fundamentals alongside performance-oriented thinking
• Proven ability to independently own a category or product line's brand P&L
• Excellent stakeholder management skills, with experience working cross-functionally
• Strong analytical skills comfortable reading data and translating it into strategy
• Sharp communication and presentation skills