Ecommerce - Performance Marketing Manager

the Sleep Company; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

The Sleep Company is seeking a hands-on Performance Marketing Manager to own and scale paid acquisition across Amazon Ads, Google Ads, and Meta Ads, with a strong emphasis on Amazon Advertising. The role focuses on planning, executing, and optimizing campaigns to hit efficiency and growth targets for both marketplace and D2C channels.

The ideal candidate will be data-driven, with 3-6 years of hands-on experience, deep familiarity with Amazon Advertising, Google Ads, and Meta Ads Manager, and a

Qualifications

• 3-6 years of hands-on performance marketing experience, with depth in Amazon Advertising.
• Strong working knowledge of Google Ads and Meta Ads Manager.
• Excellent analytical skills with Excel/Google Sheets.
• Proven track record managing large monthly ad budgets and improving ROAS/ACOS/CAC.
• Experience in a D2C, e-commerce, or marketplace-led brand preferred.
• Bachelor's degree in Marketing, Business, or related field.
• Excellent communication and cross-functional collaboration.

Responsibilities

• Plan and manage Amazon Advertising campaigns to drive sales and improve ACOS/TACOS.
• Plan and manage Google Ads and Meta Ads campaigns to support D2C growth.
• Monitor campaign performance and optimize ROAS, CAC, CTR, and conversion rate.
• Manage overall ad spend to maximize ROI.
• Conduct keyword research, bid management, and catalog/listing optimization with teams.
• Run structured A/B tests on creatives, audiences, bidding strategies, and landing pages.
• Build and present performance reports with insights to leadership.
• Stay updated on platform changes and identify new opportunities.
• Collaborate with creative, category, and marketplace teams to align campaigns with calendars.

Skills

Amazon Advertising

Google Ads

Meta Ads Manager

A/B testing

Keyword research

Bid management

Analytics

Excel/Sheets

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Amazon Ads Console

Google Analytics

Meta Ads Manager

Job description

The Sleep Company

About The Sleep Company

The Sleep Company is one of India's fastest-growing D2C sleep and wellness brands, known for its patented SmartGRID technology. We are building a category-defining consumer brand and are looking for a performance marketing specialist to drive efficient, scalable growth across key digital advertising channels.

Role Summary

We are looking for a hands-on Performance Marketing Manager to own and scale paid acquisition across Amazon Ads, Google Ads, and Meta Ads, with a strong emphasis on Amazon Advertising given our marketplace scale. The ideal candidate is a data-driven marketer who can plan, execute, and optimise campaigns to hit efficiency and growth targets across both marketplace and D2C channels.

Key Responsibilities

• Own end-to-end planning, execution, and optimisation of Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display, DSP) to drive sales and improve ACOS/TACOS.
• Plan and manage performance campaigns on Google Ads (Search, Shopping, PMax, YouTube) and Meta Ads (Facebook/Instagram) to support D2C growth.
• Monitor daily campaign performance across platforms and take ownership of key metrics such as ROAS, CAC, CTR, conversion rate, and ACOS.
• Manage and optimise overall performance marketing spend across channels to maximise return on ad spend.
• Conduct keyword research, bid management, and catalog/listing optimisation in coordination with the marketplace and creative teams.
• Run structured A/B tests on creatives, audiences, bidding strategies, and landing pages.
• Build and present regular performance reports and dashboards with actionable insights to leadership.
• Stay current with platform updates (especially Amazon Ads), auction dynamics, and industry best practices, and proactively recommend new opportunities.
• Collaborate closely with creative, category, and marketplace teams to align campaigns with business priorities and seasonal/sale calendars.

Requirements

• 3-6 years of hands-on performance marketing experience, with significant depth in Amazon Advertising (Seller/Vendor Central Ads, DSP). This is a strong-to-have for the role.
• Solid working experience with Google Ads and Meta Ads Manager.
• Strong analytical skills with proficiency in Excel/Google Sheets; familiarity with tools like Amazon Ads Console, Google Analytics, and Meta Ads Manager.
• Proven track record of managing significant monthly ad budgets and delivering efficiency improvements (ROAS/ACOS/CAC).
• Experience in a D2C, e-commerce, or marketplace-led brand is strongly preferred.
• Excellent communication skills and ability to work cross-functionally with creative, category, and leadership teams.
• Bachelor's degree in Marketing, Business, or a related field.

Good to Have

• Experience with Amazon DSP and marketplace-specific promotions (Lightning Deals, Coupons, Prime Day/Sale events).
• Exposure to marketing automation or bid-management tools.
• Prior experience in the sleep, home, furniture, or D2C wellness category.