Influencer Marketing Executive

OYELA; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive pay

Growth opportunities

Exposure to high-scale D2C operations

Job summary

Oyela Technologies Private Limited is a fast-growing D2C fashion brand where influencers sit at the core of our growth engine. You will drive influencer and affiliate initiatives, onboarding creators and turning partnerships into revenue engines.

The role focuses on creator onboarding, performance analysis, and consistent delivery of campaigns, with opportunities to own and experiment weekly in a dynamic, fashion-forward team.

Qualifications

• 1-2 years in influencer, affiliate, or performance marketing (fashion preferred).
• Strong understanding of the Instagram fashion ecosystem—creators, trends, formats.
• Ability to analyse creator pages and predict what will work.
• Excellent communication and negotiation skills—experience working with creators.
• Data-driven mindset with comfort in sheets, reports, and performance metrics.
• Strong organisational skills to manage 50-100 creators without chaos.

Responsibilities

• Scout and onboard high-potential affiliate fashion creators who fit brand goals.
• Analyse creator pages to identify best-fit products, hooks and themes to drive visits.
• Maintain strong relationships with creators for smooth coordination and timely content delivery.
• Manage creator product selections and shipments aligned with campaigns.
• Track performance metrics like page visits, CPV and implement weekly optimisation plans.
• Hit monthly influencer-driven marketing targets with structured action plans.

Skills

Influencer marketing

Instagram ecosystem

Creator analytics

Negotiation

Data analysis

Organization

Tools

Google Sheets

Job description

We're looking for someone who lives and breathes influencer culture - especially in fashion. If you understand creator psychology, know how to drive visits (not vanity metrics), and can turn affiliate creators into consistent revenue engines, this role is for you.

Designation: Influencer Marketing Executive

Type: Full-Time (WFO)

Experience: 1-2 years in influencer marketing (preferably in fashion or D2C brands)

Location: Gurgaon, India

Oyela is a fast-growing D2C fashion brand for the bold, expressive, and unapologetically original. We're not just building a clothing brand - we're building a movement. Influencers are at the core of our growth engine - and you will be the one steering it forward.

What You'll Do

• Scout and onboard high-potential affiliate fashion creators who fit the brand and campaign goals.
• Analyse creator pages to identify best-fit products, hooks, and content themes that can drive max visits.
• Maintain strong relationships with creators to ensure smooth coordination and timely content delivery.
• Manage creator product selections and shipments, ensuring all orders align with campaign timelines.
• Track performance metrics like page visits, CPV and implement weekly optimisation plans.
• Hit monthly influencer-driven marketing targets with structured action plans.

What You Bring

• 1-2 years of experience in influencer, affiliate, or performance marketing (fashion preferred).
• Strong understanding of Instagram fashion ecosystem — creators, trends, formats.
• Ability to analyse creator pages and predict what will work (and what won't).
• Excellent communication & negotiation skills — you know how to work with creators.
• Data-driven mindset with comfort in sheets, reports, and performance metrics.
• Strong organisational skills — you can manage 50-100 creators without chaos.

What You'll Get

• A chance to build one of India’s strongest creator-led growth engines.
• Ownership, autonomy, and the ability to experiment with creators weekly.
• A young, fast-paced team that understands influencer culture.
• Competitive pay, growth opportunities, and exposure to high-scale D2C operations.