Influencer Marketing Executive

What's Up Wellness; Gurugram District; On-site; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Perks in a high-impact role

Job summary

What’s Up Wellness, a premium D2C wellness brand in Gurgaon, is seeking an Influencer Marketing Executive to drive impactful collaborations and expand our community reach. You will identify influencers, negotiate partnerships, and manage ongoing campaigns to boost brand awareness and trust.

You will maintain influencer databases, track performance metrics, and stay ahead of trends in a fast-paced startup environment. Join a young, energetic team shaping the future of wellness.

Qualifications

• 1–3 years of experience in influencer or digital marketing.

Responsibilities

• Identify, engage influencers across relevant platforms.
• Build and nurture relationships with influencers.
• Secure partnerships via barter or paid collaborations, handling negotiations and formal agreements.
• Actively track and respond to DMs on our brand page to identify potential barter collabs.
• Connect with loyal/repeat customers to gather authentic brand testimonials.
• Maintain a well-organized database of all influencers and ongoing collaborations.
• Serve as the main point of contact for influencers—resolving queries, managing budgets, and ensuring smooth campaign execution.
• Stay up to date with influencer trends, platforms, and emerging content creators.
• Define performance metrics, assess campaign success, and adapt strategies accordingly.
• Research industry trends, competitors, and audience behaviors to improve influencer outreach and effectiveness.
• Participate in relevant events to grow the network and support business goals.

Skills

Influencer marketing

Negotiation

Relationship-building

Communication

Analytics

Creative thinking

Problem solving

Tools familiarity

Disclosure guidelines

Learning agility

Startup environment

Strategy planning

CPV ROI

Tools

Influencer platforms

Analytics tools

Job description

About Us: What’s Up Wellness is transforming the health & wellness industry with our premium, easy-to consume gummy supplements. Ranked #2 by Inc42 as India’s fastest-growing D2C brand, we are committed to delivering holistic wellness experiences. Join us in our mission to make wellness fun and accessible. We’re seeking a proactive Influencer Marketing Executive to drive impactful collaborations and expand our community reach.

Roles And Responsiblities

• Identify, evaluate, and engage influencers across relevant platforms.
• Build and nurture relationships with both existing and new influencers.
• Secure partnerships via barter or paid collaborations, handling negotiations and formal agreements.
• Actively track and respond to DMs on our brand page to identify potential barter collabs.
• Connect with loyal/repeat customers to gather authentic brand testimonials.
• Maintain a well-organized database of all influencers and ongoing collaborations.
• Serve as the main point of contact for influencers—resolving queries, managing budgets, and ensuring smooth campaign execution.
• Stay up to date with influencer trends, platforms, and emerging content creators.
• Define performance metrics, assess campaign success, and adapt strategies accordingly.
• Research industry trends, competitors, and audience behaviors to improve influencer outreach and effectiveness.
• Participate in relevant events to grow the network and support business goals.

Requirements

• 1–3 years of experience in influencer or digital marketing.
• Strong understanding of influencer dynamics across social media platforms.
• Excellent communication, negotiation, and relationship-building skills.
• Analytical and data-driven decision-making ability.
• Creative problem-solver with a pulse on industry trends.
• Familiarity with influencer marketing tools and disclosure guidelines.
• Should have a strong zeal to learn and be open to new experiences.
• Should be flexible and comfortable working in a fast-paced startup environment.
• Strong understanding of strategy planning and the ability to develop effective influencer marketing strategies.
• Knowledge of CPV (Cost Per View) and ROI measurement will be an added advantage.

Work From Office

Sohna Road, Gurgaon, sector 47

10:00 AM to 7:00 PM

5.5 Days Working

Why Join US?

• Be part of India’s fastest-growing D2C brand in wellness
• Work in a dynamic, fast-paced environment with a young, passionate team
• Competitive salary + perks in a high-impact role
• Shape the future of innovative health & wellness products