Manager - Social, Influencer and Growth

Snapdeal; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Snapdeal is seeking a Brand Marketing Manager – Social, Influencer & Growth to lead influencer programs and affiliate-led growth. You will partner with brand, creative, growth and content teams to build creator partnerships that drive engagement, awareness and business impact.

The ideal candidate has 6+ years in influencer marketing, a strong metric mindset, and a passion for fashion and internet culture. You must excel at fast-paced execution and scale growth engines across Instagram, YouTube,

Qualifications

• 6+ years of experience in influencer/creator marketing.
• Content-led growth and performance-focused mindset.
• Strong understanding of Instagram, YouTube, LinkedIn, and X ecosystems.
• Experience with fashion/lifestyle content and internet culture.
• Strong creative judgment and brand sensibility.
• Ability to operate in a fast-paced, high-ownership environment.

Responsibilities

• Build and scale influencer marketing programs and creator partnerships.
• Drive affiliate-led growth initiatives and creator collaborations.
• Identify high-ROI creators, trends, and partnership opportunities.
• Manage end-to-end influencer execution including outreach, briefs, tracking, and reporting.
• Continuously optimize campaigns based on engagement, traffic, conversions, and ROI metrics.
• Collaborate cross-functionally with creative, growth, and brand teams to drive execution excellence.
• Provide clear, actionable creative feedback and drive content refinement.

Skills

Influencer marketing

Content-led growth

Engagement metrics

Brand storytelling

Growth mindset

Job description

Brand Marketing Manager – Social, Influencer & Growth

Role Overview

We are looking for a highly driven Marketing professional to join our influencer marketing team and affiliate-led growth initiatives.

This role requires a strong blend of creative judgement, growth thinking, execution rigor and platform understanding. The ideal candidate should be deeply tuned into fashion, internet culture, social media behavior, and creator ecosystems, while also being highly metric-driven and solution-oriented.

You will work closely with brand, creative, growth, and content teams to build high-performing brand and creator programs that drive engagement, awareness, and business impact.

Key Responsibilities

Influencer & Affiliate Growth

• Build and scale influencer marketing programs and creator partnerships
• Drive affiliate-led growth initiatives and creator collaborations
• Identify high-ROI creators, trends, and partnership opportunities
• Manage end-to-end influencer execution including outreach, briefs, tracking, and reporting
• Continuously optimize campaigns based on engagement, traffic, conversions, and ROI metrics
• Work closely with junior editors, interns, internal creators, and external partners
• Provide clear, actionable creative feedback
• Improve content quality through fast iteration and refinement
• Collaborate cross-functionally with creative, growth, and brand teams to drive execution excellence

Must-Have Skills & Experience

• 6+ years of experience in:
• Influencer/Creator Marketing
• Content-led growth
• Strong understanding of:

a. Instagram, YouTube, LinkedIn, and X ecosystems

b. Fashion/lifestyle content and internet culture

c. Social-first storytelling and engagement drivers

d. Influencer and affiliate ecosystems

• Highly metric-driven with strong understanding of engagement, growth, and conversion metrics
• Strong creative judgement and brand sensibility
• Ability to operate in a fast-paced, high-ownership environment

Preferred Background

• Ecommerce / D2C / Fashion / Lifestyle brands
• Experience working with creators, agencies, and performance marketing teams
• Prior exposure to growth-focused brand marketing environments

What Makes You a Strong Fit

• You think beyond posting content and focus on building scalable brand growth engines
• You combine strong editorial taste with business and growth orientation
• You understand trends, creators, and platform behavior deeply
• You can balance brand storytelling with performance outcomes
• You are highly execution-oriented and thrive in fast-moving environments