Influencer Marketing Executive

MatchdMedia; Lucknow; Hybrid; INR 450,000 - 800,000; Full time

Job summary

MatchDMedia in Lucknow is seeking an Influencer Marketing Executive for a full-time, hybrid role. You will identify and onboard influencers, assist campaign planning, and coordinate daily communications between creators and brand partners, ensuring timely deliverables and consistent brand messaging.

You will conduct market and platform research, update trackers, monitor performance metrics, prepare basic reports, and collaborate with marketing and sales teams on pitches and proposals,

Qualifications

• Market planning and strategy development experience.
• Market research to identify creators, audiences, and trends.
• Strong written and verbal communication for outreach and coordination.
• Basic sales and marketing skills for pitches and proposals.
• Solid understanding of social media platforms and creator ecosystems.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Comfort with spreadsheets and basic analytics for reporting.
• Bachelor's degree or equivalent practical experience in Marketing/Comm/Business.
• Agency experience is mandatory for this role.

Responsibilities

• Identify and onboard relevant influencers and creators.
• Assist in campaign planning and day-to-day communication between creators and brand partners.
• Structure and execute influencer and meme marketing campaigns, brand ambassador programs, and UGC initiatives.
• Conduct market and platform research and update campaign trackers.
• Monitor performance metrics and prepare basic reports.
• Collaborate with internal marketing and sales teams on pitches and proposals.
• Contribute creative ideas for content formats and collaborations.

Skills

Market planning

Market research

Communication skills

Sales & marketing basics

Social media platforms

Project management

Spreadsheets

Bachelor's degree

Agency experience

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Spreadsheet tools

Job description

Company Description

MatchDMedia is an influencer marketing and digital branding agency, founded in 2024, that helps brands grow through authentic creator partnerships. The agency runs end-to-end campaigns, from identifying and onboarding creators to managing influencer and meme marketing, brand ambassador programs, and UGC initiatives. MatchDMedia activates campaigns across major platforms including Instagram, YouTube, LinkedIn, and X, with a strong focus on measurable performance. Team members work closely with diverse brands and creators, gaining exposure to modern social media, content, and performance-driven marketing strategies.

Role Description

The Influencer Marketing Executive is a full-time, hybrid role based in Lucknow, with flexibility for partial work from home. This role involves identifying and onboarding relevant influencers and creators, assisting in campaign planning, and coordinating day-to-day communication between creators and brand partners. The Influencer Marketing Executive will help structure and execute influencer and meme marketing campaigns, brand ambassador programs, and UGC initiatives, ensuring timely deliverables and consistent brand messaging. Responsibilities include conducting market and platform research, updating campaign trackers, monitoring performance metrics, and preparing basic reports. The role also requires collaborating with internal marketing and sales teams, supporting pitch decks and proposals, and contributing creative ideas for content formats and collaborations.

Qualifications

• Candidates should possess skills in Market Planning and Marketing to support campaign strategy and execution.
• Candidates should possess skills in Market Research to identify relevant creators, audience segments, and competitive trends.
• Candidates should possess strong Communication skills to handle influencer outreach, negotiation support, and internal coordination.
• Candidates should possess basic Sales and Marketing skills to assist in client pitches, proposals, and upselling campaign opportunities.
• Strong understanding of social media platforms (Instagram, YouTube, LinkedIn, X) and creator ecosystems.
• Ability to manage multiple projects, maintain organized records, and meet deadlines in a fast-paced environment.
• Comfort with spreadsheets and simple analytics tools for campaign tracking and performance reporting.
• Relevant bachelor’s degree (e.g., Marketing, Communications, Business, Media Studies) or equivalent practical experience.
• Candidates must have prior experience working with an agency. Agency experience is a mandatory requirement for this role