Influencer Marketing Associate

Madhouse Mafia; Mumbai; On-site; INR 300,000 - 420,000; Full time

Job summary

Madhouse Mafia in Mumbai is seeking a driven influencer marketing coordinator to own campaigns end to end, from creator shortlists to final reports. You’ll collaborate directly with the founders, brand teams and top finance creators.

The role requires strong negotiation, clear briefs, and the ability to manage multiple live campaigns, track performance, and maintain up-to-date creator data.

Qualifications

• 0–2 years in influencer marketing or related roles.
• Ability to shortlist creators and negotiate deals.
• Strong written communication via briefs, emails, and messages.
• Highly organized; manage 5+ live campaigns.
• Proficiency with Google Sheets/Excel and data analysis.
• Willingness to speak Hindi and English; South Indian language a plus.

Responsibilities

• Build creator shortlists against brand briefs, matching audience, language and budget.
• Reach out to and negotiate with creators and managers on deliverables and timelines.
• Write creator briefs translating brand messaging for creators.
• Run campaign execution: track scripts, drafts, approvals, go-live and usage rights.
• Review content for brand guidelines, compliance and quality before go-live.
• Pull post-campaign data and turn it into reports and insights.
• Keep the creator database current: rates, past performance, audience data and contact details.
• Coordinate payments, invoices and contracts with finance and talent teams.

Skills

Influencer marketing

Negotiation

Influencer outreach

Data analysis

Written communication

Tools

Google Sheets

Excel

Job description

About Us

Madhouse Mafia is a full-stack creator economy studio and India's largest influencer marketing agency for personal finance creators.

The role

You'll own influencer campaigns end to end, from the first creator shortlist to the final report. You'll work directly with the founders, brand marketing teams and some of India's top finance creators.

What You'll Do

• Build creator shortlists against brand briefs, matching audience, category fit, language and budget
• Reach out to and negotiate with creators and their managers on deliverables, timelines and commercials
• Write creator briefs that turn brand messaging into something a creator can make good content from
• Run campaign execution: track scripts, drafts, approvals, go-lives and usage rights across several campaigns at once
• Review creator content for brand guidelines, compliance (SEBI/ASCI disclosures for finance brands) and quality before it goes live
• Pull post-campaign data (views, engagement, CTR, installs/sign-ups) and turn it into clear reports and insights
• Keep the creator database current: rates, past performance, audience data and contact details
• Coordinate payments, invoices and contracts with the finance and Talent teams

What We're Looking For

• 0–2 years in influencer marketing, an agency, brand marketing or a creator-led company (strong freshers welcome)
• You watch a lot of creator content and can tell why one video works and another doesn't
• Sharp written communication: briefs, emails and WhatsApp follow-ups that are clear and fast
• Highly organised; you can handle 5+ live campaigns without dropping a deliverable
• Comfortable with Google Sheets/Excel and basic data analysis
• Comfortable negotiating and holding a number
• Hindi and English required; a South Indian language is a strong plus

Bonus points

• Interest in personal finance, fintech, BFSI, travel or credit cards
• Existing relationships with creators or talent managers
• Familiarity with Instagram/YouTube analytics, influencer discovery tools, or Canva and basic deck-making

Skills: negotiation,influencer marketing,influencer outreach