Influencer Marketing -Executive

Kushals Fashion Jewellery; Bengaluru; On-site; INR 350,000 - 550,000; Full time

Job summary

Kushals Fashion Jewellery is seeking an Influencer Marketing Executive to manage end-to-end influencer campaigns. You will identify partners, drive execution, and align content with brand strategy for fashion-focused audiences.

The role requires hands-on experience with Instagram and YouTube creators, including regional influencers, and a track record of supporting store launches, influencer outreach, UGC initiatives, and cross-functional collaboration to amplify brand visibility.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 1-3 years of experience in influencer marketing, managing campaigns end-to-end.
• Hands-on experience with Instagram and YouTube creators, including regional influencers.
• Proven experience supporting new store launches, including influencer outreach, store visit content, launch-day amplification, and post-launch visibility.
• Exposure to influencer events, UGC initiatives, and paid and barter collaborations.
• Strong understanding of influencer and content strategy with a creative eye for storytelling and aesthetics.
• Experience in drafting influencer briefs, managing deliverables, and coordinating approvals.
• Proficient in social media platforms and influencer marketing tools for tracking and reporting.
• Working knowledge of key performance metrics (reach, engagement, views, CPV, CTR).
• Strong communication and coordination skills; comfortable working cross-functionally.
• Ability to manage multiple campaigns in a fast-paced environment.
• Up-to-date with social media trends and creator ecosystem best practices.

Responsibilities

• Execute influencer marketing campaigns end-to-end, from ideation to execution, optimisation, and post-campaign reporting.
• Support the development of campaign concepts and assist in defining KPIs in alignment with brand objectives.
• Identify, evaluate, and onboard influencers and creators across fashion, lifestyle, and regional markets, based on audience relevance, content quality, and performance metrics.
• Manage collaborations across Instagram and YouTube, overseeing both short-form and long-form content strategies.
• Create and disseminate clear creative briefs and content guidelines to ensure consistency with brand tone, positioning, and messaging.
• Monitor campaign performance, analyse results, and share actionable insights and reports with stakeholders and the reporting manager.
• Execute barter-led collaborations and UGC initiatives to drive authentic engagement and scalable content creation.
• Plan and manage influencer events, guest lists, and community-led initiatives to enhance brand visibility and cultural relevance.
• Collaborate cross-functionally with digital marketing, regional marketing, PR, and brand teams, as well as external partner brands, for integrated campaigns.
• Coordinate with internal teams to enable effective utilisation of influencer content across platforms.
• Must keep up with the latest trends on social media and within the influencer community.

Skills

Instagram

YouTube

Influencer marketing

Campaign management

Cross-functional collaboration

Content strategy

Education

Bachelor's degree in Marketing/Communications

Tools

Influencer tools

Job description

Influencer Marketing Executive - Job Description

As an Influencer marketing executive, you are responsible for managing the end-to-end operations of our influencer marketing campaigns. This includes identifying the right partners, driving campaign execution, strategizing on content and aligning content with brand strategy.

This role demands a strong understanding of the fashion and influencer ecosystem, a creative eye for content, and proven experience in working with creators across platforms including YouTube and hyper local influencers.

Responsibilities

• Execute influencer marketing campaigns end-to-end, from ideation to execution, optimisation, and post-campaign reporting.
• Support the development of campaign concepts and assist in defining KPIs in alignment with brand objectives.
• Identify, evaluate, and onboard influencers and creators across fashion, lifestyle, and regional markets, based on audience relevance, content quality, and performance metrics.
• Manage collaborations across Instagram and YouTube, overseeing both short-form and long-form content strategies.
• Create and disseminate clear creative briefs and content guidelines to ensure consistency with brand tone, positioning, and messaging.
• Monitor campaign performance, analyse results, and share actionable insights and reports with stakeholders and the reporting manager.
• Execute barter-led collaborations and UGC initiatives to drive authentic engagement and scalable content creation.
• Plan and manage influencer events, guest lists, and community-led initiatives to enhance brand visibility and cultural relevance.
• Collaborate cross-functionally with digital marketing, regional marketing, PR, and brand teams, as well as external partner brands, for integrated campaigns.
• Coordinate with internal teams to enable effective utilisation of influencer content across platforms.
• Must keep up with the latest trends on social media and within the influencer community.

Candidate Profile

• Bachelor's degree in Marketing, Communications, or a related field.
• 1-3 years of experience in influencer marketing, managing campaigns end-to-end.
• Hands-on experience with Instagram and YouTube creators, including regional influencers.
• Proven experience supporting new store launches, including influencer outreach, store visit content, launch-day amplification, and post-launch visibility.
• Exposure to influencer events, UGC initiatives, and paid and barter collaborations.
• Strong understanding of influencer and content strategy with a creative eye for storytelling and aesthetics.
• Experience in drafting influencer briefs, managing deliverables, and coordinating approvals.
• Proficient in social media platforms and influencer marketing tools for tracking and reporting.
• Working knowledge of key performance metrics (reach, engagement, views, CPV, CTR).
• Strong communication and coordination skills; comfortable working cross-functionally.
• Ability to manage multiple campaigns in a fast-paced environment.
• Up-to-date with social media trends and creator ecosystem best practices.