Influencer Marketing Associate

LITLIFE; Gurugram District; On-site; INR 700,000 - 1,200,000; Full time

Job summary

LITLIFE in Gurugram is building zone-specialised, high-performance body care. We’re a few weeks from launch and seek an Influencer & Creator Marketing Associate to grow our creator network and presence in India.

Your role is to find creators who truly fit the LITLIFE world, build the pipeline from outreach to paid collaborations, manage UGC, and measure outcomes to scale organic and paid growth.

Qualifications

• Understand the brand before you build the creator list.
• Ability to identify genuine creators who fit the LITLIFE world.
• Capability to negotiate, brief, follow up and close deals.

Responsibilities

• Find creators who genuinely belong in the LITLIFE world.
• Build and manage the creator pipeline end-to-end.
• Outreach, negotiate, brief, follow up and close.
• Manage seeding, paid collaborations and UGC.
• Match the right creator to the right cultural or product story.
• Build content that can work organically and scale into paid.
• Track costs, timelines, usage rights and outcomes.
• Build long-term creator relationships, not one-post transactions.
• Use creators as a distribution engine across organic, community and paid.

Skills

Creator judgment

Negotiation

Outreach

Relationship building

Project management

Job description

Gurugram | In-office

LITLIFE is building zone-specialised, high-performance body care.

For years, body care has largely been treated like one generic surface — with generic products, generic communication and surprisingly low expectations. We think the category deserves better.

We are building body care with the intelligence, performance and experience people now expect from facial skincare — and we are doing it with the ambition to raise the standard of body care in India.

We’re a few weeks away from launch and looking for an Influencer & Creator Marketing Associate to help take that into the world.

What you’ll do

• Find creators who genuinely belong in the LITLIFE world
• Build and manage the creator pipeline end-to-end
• Outreach, negotiate, brief, follow up and close
• Manage seeding, paid collaborations and UGC
• Match the right creator to the right cultural or product story
• Build content that can work organically and scale into paid
• Track costs, timelines, usage rights and outcomes
• Build long-term creator relationships, not one-post transactions
• Use creators as a distribution engine across organic, community and paid

You’ll fit if

• You understand the brand before you build the creator list
• You have strong taste and creator judgment
• You can tell the difference between reach and real influence
• You understand category experts, beauty creators, micro-creators and culturally relevant voices
• You know why some content travels and some doesn’t
• You can negotiate, organise, follow up and close without being chased
• You are uncomfortable with “good enough”

You probably won’t fit if

• Your first filter is follower count
• You send the same brief to every creator
• You need perfect instructions before starting
• You think “going viral” is a strategy
• Influencer marketing to you is only outreach + spreadsheets

We’re building the founding team while the category, product and culture are still being shaped.

If you want to help raise the standard of body care in India, this is the moment.