Influencer Marketing Associate

BookLeaf Publishing; Delhi; On-site; INR 279,000 - 502,000; Full time

Job summary

BookLeaf Publishing in Delhi seeks a Creator Partnerships Associate with 0–2 years of experience. You will find creators across Instagram, YouTube and emerging platforms, initiate contact, build relationships, and negotiate collaborations that fit our brand.

You will manage campaigns end-to-end, from briefs through approvals to tracking, and maintain creator and campaign trackers to measure performance such as reach, engagement and sign-ups.

Qualifications

• 0–2 years of experience in creator marketing or influencer outreach.
• Excellent creator research, communication and execution skills.
• Strong understanding of Instagram and creator culture.
• Ability to identify suitable creators beyond follower count.
• Comfort writing DMs and emails and following up repeatedly.

Responsibilities

• Discover relevant creators across Instagram, YouTube and emerging platforms.
• Reach out, negotiate deliverables and pricing, and move conversations toward collaborations.
• Coordinate briefs, timelines, drafts, approvals and posting.
• Maintain trackers on creators contacted, response rates and campaign results.

Skills

Creator research

Communication

Negotiation

Execution

Instagram knowledge

Google Sheets

Excel

Job description

BookLeaf Publishing is one of India's largest self-publishing platforms, helping thousands of writers turn their manuscripts into published books.

We publish 1,200+ books every month, have a catalogue of 22,000+ titles, and were featured on Shark Tank India, Season 4.

We're now looking for someone who understands creators, spends perhaps a little too much time on Instagram, and can turn that understanding into meaningful creator partnerships.

This is not a role where you simply make influencer lists.

You'll be expected to find the right creators, reach out to them, build relationships, negotiate collaborations, coordinate campaigns and understand what actually worked.

What You'll Own

Creator Discovery

Find relevant creators across Instagram, YouTube and emerging platforms.

This could include:

• Bookstagrammers
• Writers and poets
• Literature and reading creators
• Lifestyle creators
• UGC creators
• College/student creators
• Creators in adjacent communities where aspiring writers spend their time

We're much more interested in audience fit and content quality than follower count alone.

You'll reach out to creators through email, Instagram, WhatsApp and creator platforms.

You'll be responsible for:

• Following up consistently
• Getting creators interested in working with BookLeaf
• Understanding their commercials
• Negotiating deliverables and pricing
• Moving conversations from "interested" to an actual collaboration

Getting replies is part of the job.

Campaign Execution

Once a creator is onboarded, you'll help manage the collaboration end-to-end:

• Create or communicate campaign briefs
• Manage timelines
• Follow up for drafts
• Coordinate approvals
• Track posting

You should be someone who notices when a deliverable was due yesterday without needing someone else to remind you.

Performance & Tracking

Influencer marketing at BookLeaf should eventually contribute to business results, not just screenshots of views.

You'll maintain creator and campaign trackers covering things like:

• Creators contacted
• Response rates
• Creators onboarded
• Campaign cost
• Views and engagement
• Clicks/leads
• Sign-ups or sales where measurable

You'll help us understand which creators we should work with again — and which ones looked good on paper but didn't deliver.

Creator Relationships

The best creator partnerships aren't transactional.

You'll build a network of creators who genuinely like BookLeaf and can work with us repeatedly through:

• Paid collaborations
• Affiliate partnerships
• UGC
• Book campaigns
• Author campaigns
• Long-term brand partnerships

Who We're Looking For

We're open to candidates with 0–2 years of experience.

You don't necessarily need previous influencer-marketing experience if you can demonstrate excellent creator research, communication and execution skills.

You should:

• Understand Instagram and creator culture
• Be naturally good at finding creators
• Know the difference between followers and actual influence
• Write good DMs and emails
• Be comfortable following up repeatedly
• Have strong communication and negotiation skills
• Be organised with Google Sheets/Excel
• Be comfortable working with targets
• Be able to handle multiple creator conversations simultaneously
• Have good judgement about whether content feels authentic or forced
• Be curious about what's trending online

We’d Especially Like You If

• You already follow creators across different niches
• You've worked with influencers, creators, agencies or brands before
• You've handled affiliate or performance-based campaigns
• You know how to assess engagement beyond follower count
• You've negotiated creator commercials before
• You have existing creator relationships

This Role May Not Be For You If

You're looking for a role where someone gives you a list of influencers and you simply send them a template.

A large part of this job involves figuring things out yourself:

Who should we work with? Why them? How should we approach them? What should we offer? And did the collaboration actually work?

Hiring Process

The assignment is intentionally short. We don't want free work or a 20-slide strategy deck.

We simply want to see how you think when you're given a real creator-marketing problem.