Influencer Marketing Manager

Victoir Perfumes; India; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Victoir Perfumes in India seeks an experienced Influencer Marketing Specialist to lead plans aligned with product launches and brand campaigns. You will build a creator database across beauty, fashion and lifestyle, sourcing and onboarding creators with strong audience relevance and high engagement.

You will manage end-to-end campaigns, including negotiations, briefs, content approvals, gifting, tracking, and reporting, while maintaining strong relationships with managers and agencies.

Qualifications

• 2–4 years hands-on experience in influencer marketing or brand collaborations.
• Experience executing end-to-end influencer campaigns.
• Strong creator network with measurable outcomes.
• Experience with paid, gifting, affiliate collaborations.
• Familiarity with contracts, usage rights, and disclosures.

Responsibilities

• Develop monthly and quarterly influencer marketing plans aligned with launches, campaigns and budgets.
• Build and maintain a creator database across nano to celebrity tiers in beauty, fashion, and lifestyle.
• Source, shortlist and onboard creators based on fit, audience relevance and past performance.
• Manage campaigns end to end: outreach, briefing, negotiation, contracting, dispatch, approvals, posting and payment.
• Negotiate commercials, rights, timelines and value-added content within budgets.
• Coordinate product seeding, gifting, PR boxes, affiliate programs and long-term ambassador work.
• Strengthen relationships with top creators, managers and agencies for reliable ambassadors.
• Track reach, engagement, EMV, CPA and ROAS; share learnings and recommendations.

Skills

Influencer marketing

Creator partnerships

Campaign management

Negotiation

Budget & planning

Analytics & reporting

Education

Bachelor's degree in Marketing or related field

Tools

Instagram

YouTube

Google Sheets/Excel

Job description

Role & responsibilities

Influencer Marketing

• Develop monthly and quarterly influencer marketing plans aligned with product launches, brand campaigns, sales priorities, seasonal moments, and approved budgets
• Build and maintain a strong creator database across nano, micro, macro, celebrity, UGC, and affiliate tiers within beauty, makeup, skincare, lifestyle, and fashion
• Source, evaluate, shortlist, and onboard creators based on brand fit, audience relevance, engagement quality, authenticity, content quality, and past performance
• Manage campaigns end to end: outreach, briefing, negotiation, contracting, product dispatch, content approval, publishing, payment coordination, and performance tracking
• Negotiate commercials, deliverables, exclusivity, content usage rights, whitelisting rights, timelines, and value-added content within approved budgets
• Manage product seeding, gifting, PR boxes, barter collaborations, paid partnerships, affiliate programs, UGC projects, and long-term ambassador campaigns
• Build and strengthen long-term relationships with high-performing creators, talent managers, and agencies to create a reliable brand ambassador ecosystem
• Track reach, views, engagement, content quality, EMV, cost per view, cost per engagement, coupon or affiliate sales, CPA, and ROAS; share clear campaign learnings and recommendations

Preferred candidate profile

• 2-4 years of hands-on experience in influencer marketing, creator partnerships, talent management, or brand collaborations, preferably within beauty, fashion, lifestyle, or D2C brands
• Proven experience executing influencer campaigns from planning and creator sourcing through negotiation, publishing, and reporting
• Strong creator network or demonstrated ability to source and onboard relevant creators efficiently, with measurable campaign outcomes
• Experience managing paid, barter, gifting, affiliate, UGC, and long-term ambassador collaborations directly or through influencer agencies
• Comfortable working with talent managers, contracts, commercials, content usage rights, exclusivity clauses, whitelisting, and disclosure requirements
• Strong working knowledge of Instagram, YouTube, Shorts, creator analytics, and Google Sheets or Excel for campaign tracking and budgets
• Strong written and verbal communication skills in English and Hindi; a bachelors degree in Marketing, Mass Communication, Journalism, Business, or a related field is preferred but not mandatory