Influencer Marketing & PR

Ace Blend; Mumbai City; On-site; INR 1,400,000 - 2,400,000; Full time

Benefits offered by this job

Performance-based incentives

Job summary

Ace Blend is seeking an Influencer Marketing & PR lead to drive end-to-end influencer campaigns for a premium D2C wellness brand in Mumbai. You will scout creators, brief and negotiate, and partner with Brand, Creative, and Performance teams to execute high-impact content.

You will mentor a team of 12 junior executives, optimize campaigns for ROAS and engagement, and contribute to PR initiatives and media relations to boost brand visibility.

Qualifications

• 24 years of hands-on experience in Influencer Marketing, preferably in D2C, wellness, nutrition, FMCG, beauty, or lifestyle brands.
• Proven experience independently managing and negotiating influencer partnerships.
• Strong understanding of performance metrics and ability to optimize campaigns for ROAS, CTR, CAC, and engagement.

Responsibilities

• Scout, evaluate, and onboard influencers aligned with brand values and audience.
• Own end-to-end influencer campaigns from briefing to performance tracking.
• Lead and mentor a team of 12 junior executives for timely delivery and quality output.
• Negotiate commercials, deliverables, and exclusivity terms with influencers and agencies.
• Collaborate with Brand, Creative, and Performance teams; coordinate with influencers, agencies, and production partners.
• Plan and execute shoots including founder/CEO-led content from concept to delivery.

Skills

Influencer marketing

Negotiation

Team leadership

Performance metrics

Content ideation

Video editing basics

Data reporting

Tools

CapCut

Adobe Premiere Pro

Google Sheets

Excel

Job description

Title: Influencer Marketing & PR

Type: 4-5 Years of experience

Industry: D2C, wellness, nutrition, lifestyle, FMCG.

What You'll Do

• Scout, evaluate, and onboard influencers (nano to macro) who align with our brand values, aesthetics, and audience.
• Own end-to-end influencer campaigns, including briefing, negotiations, content approvals, execution, and performance tracking.
• Lead and mentor a team of 12 junior executives, ensuring timely delivery and quality output.
• Negotiate commercials, deliverables, and exclusivity terms with influencers and talent agencies to maximize ROI.
• Collaborate closely with Brand, Creative, and Performance teams, while coordinating with influencers, agencies, and production partners.
• Plan and execute shoots, including founder/CEO-led content, from concept to final delivery.
• Contribute to content ideation and prepare the first draft of scripts for creator campaigns, founder-led videos, and organic social content.
• Review and refine scripts and content with the creative team to ensure strong storytelling and brand consistency.
• Monitor and optimize campaign performance with a strong focus on maintaining and improving ROAS, CTR, engagement rates, and overall campaign efficiency.
• Work closely with the performance marketing team to identify high-performing creators and scale winning campaigns.
• Use basic video editing tools (CapCut, Adobe Premiere, or similar) to review cuts, suggest edits, and guide creators on content quality.
• Maintain influencer databases, campaign trackers, and reporting dashboards using Google Sheets and Excel.
• Develop and execute PR strategies to strengthen brand visibility and reputation.
• Build and maintain relationships with media, journalists, and industry publications.
• Draft and distribute press releases, media pitches, and brand communications.
• Coordinate PR campaigns, product launches, and founder profiling initiatives.
• Monitor media coverage, track PR performance, and identify new media opportunities.
• Collaborate with brand, influencer, and marketing teams to ensure consistent messaging.
• Manage media inquiries and support crisis communication when required.

What We're Looking For

• 24 years of hands-on experience in Influencer Marketing, preferably in D2C, wellness, nutrition, FMCG, beauty, or lifestyle brands.
• Strong creative and aesthetic sensibility with an eye for high-quality, on-brand content.
• Proven experience independently managing and negotiating influencer partnerships.
• Strong understanding of performance metrics and ability to optimize campaigns for ROAS, CTR, CAC, and engagement.
• Ability to wear multiple hats strategist, coordinator, creative reviewer, and team lead.
• Strong understanding of Instagram and YouTube content formats.
• Ability to develop content concepts and write the first draft of scripts for reels, founder videos, and creator collaborations.
• Basic proficiency in video editing tools and familiarity with storytelling and scriptwriting.
• Highly organized, detail-oriented, and process-driven.
• Excellent written and verbal communication skills.
• Proficiency in Google Sheets and Excel for campaign reporting and management.

Good to Have

• Experience managing or mentoring junior team members.
• Prior experience handling founder/CEO-facing shoots.
• Existing relationships with creators, talent managers, or agencies in the wellness, beauty, or lifestyle space.
• Understanding of paid amplification, whitelisting, Spark Ads, and creator whitelisting.
• Experience working closely with Meta performance campaigns and creator-led ads.

Why Join Us

• High-ownership role with significant creative and strategic influence.
• Opportunity to work with a fast-growing premium D2C brand.
• Collaborative, ambitious, and low-ego culture.
• Competitive compensation with performance-based incentives.
• A chance to build and shape a strong creator ecosystem from the ground up.