Influencer Buying & Marketing Executive

Exhibit Group; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Exhibit Group is seeking a dynamic Influencer Buying & Marketing Executive to manage collaborations, negotiate partnerships, and execute high-impact campaigns across digital platforms. You will leverage your network and knowledge of influencer ecosystems to drive ROI that aligns with brand objectives.

Ideal candidates have 2–5 years of experience in influencer marketing or digital marketing, strong negotiation skills, and an analytical mindset to interpret campaign performance data.

Qualifications

• 2 to 5 years of experience in influencer marketing, talent buying, or digital marketing.
• Strong negotiation and relationship management skills.
• Analytical mindset with ability to interpret campaign performance data.
• Excellent communication and coordination skills.

Responsibilities

• Identify, onboard, and manage influencers across platforms such as Instagram, YouTube, and emerging social channels.
• Plan and execute influencer marketing campaigns aligned with brand and client objectives.
• Negotiate commercials, deliverables, and timelines with influencers and agencies to ensure cost-effective deals.
• Build and maintain strong relationships with influencers, talent managers, and agencies.
• Create campaign briefs, coordinate content deliverables, and ensure timely execution.
• Track campaign performance using KPIs such as reach, engagement, conversions, and ROI.
• Stay updated with influencer trends, platform algorithms, and competitor activities.
• Collaborate with internal teams for integrated campaign execution.
• Ensure compliance with brand guidelines and platform policies.

Job description

About Us:

Exhibit Group, a leading media organisation with over 19+ years of experience in print and digital media, specialises in driving conversations in technology, automobiles, and lifestyle. Our diverse portfolio includes two renowned publications: Exhibit, a premium magazine focused on technology and lifestyle, and BBC Top Gear, a celebrated automotive magazine. We craft compelling content, organise engaging events, and develop innovative digital experiences that seamlessly integrate technology, lifestyle, and entertainment to captivate and inspire audiences.

Role Overview:

We are looking for a dynamic and result-driven Influencer Buying & Marketing Executive to manage influencer collaborations, negotiate partnerships, and execute high-impact campaigns across digital platforms. The ideal candidate should have strong networking skills, a deep understanding of influencer ecosystems, and the ability to drive ROI-focused campaigns aligned with brand objectives.

Key Responsibilities:

• Identify, onboard, and manage influencers across platforms such as Instagram, YouTube, and emerging social channels
• Plan and execute influencer marketing campaigns aligned with brand and client objectives
• Negotiate commercials, deliverables, and timelines with influencers and agencies to ensure cost-effective deals
• Build and maintain strong relationships with influencers, talent managers, and agencies
• Create campaign briefs, coordinate content deliverables, and ensure timely execution
• Track campaign performance using KPIs such as reach, engagement, conversions, and ROI
• Stay updated with the latest influencer trends, platform algorithms, and competitor activities
• Collaborate with internal teams (brand solutions, content, sales) for integrated campaign execution
• Ensure compliance with brand guidelines and platform policies

Key Requirements:

• 2 to 5 years of experience in influencer marketing, talent buying, or digital marketing
• Strong negotiation and relationship management skills
• In-depth knowledge of social media platforms and influencer landscape
• Experience in handling multiple campaigns and clients simultaneously
• Analytical mindset with the ability to interpret campaign performance data
• Excellent communication and coordination skills

Preferred Skills:

• Experience working with media, digital publishing, or marketing agencies
• Existing network of influencers and talent agencies
• Understanding of content trends in tech, lifestyle, auto, and entertainment segments