Senior Associate- Influencer Marketing

Cloutflow; Gurugram District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Cloutflow is seeking a proactive Senior Associate - Influencer Marketing to join its Operations team in Gurugram. You will oversee end-to-end influencer campaigns after creator locking, coordinating with procurement, strategy, and creative teams to ensure timely and high-quality delivery.

The role requires strong project management, excellent communication, and relationship-building with creators and brand stakeholders.

Qualifications

• 2-4 years of experience in influencer marketing, campaign management, digital marketing, or creator operations.
• Strong understanding of Instagram, YouTube, and other social media platforms.
• Hands-on experience in managing influencer marketing campaigns from onboarding to final execution.
• Excellent communication, coordination, and relationship management skills.
• Strong project management and multitasking abilities.
• Ability to manage multiple creators and campaigns simultaneously.
• Strong attention to detail and problem-solving capabilities.
• Proficiency in Google Sheets, Excel, presentations, and campaign management tools.

Responsibilities

• Manage end-to-end execution of influencer marketing campaigns after creator locking is completed.
• Ensure all campaign deliverables, timelines, and brand requirements are communicated clearly to creators.
• Drive campaign execution from onboarding to content submission, approval, publishing, and closure.
• Maintain campaign trackers and ensure all deliverables are completed within timelines.

Skills

Influencer marketing

Campaign management

Social media platforms

Project management

Communication

Stakeholder management

Google Sheets/Excel

Job description

We are looking for a proactive and execution-oriented Senior Associate - Influencer Marketing to join our Operations team.

The individual will be responsible for managing the end-to-end execution of influencer marketing campaigns once creators have been shortlisted, negotiated, and finalised by the Procurement team.

This role requires strong project management skills, excellent communication, creator relationship management, attention to detail, and the ability to manage multiple campaigns simultaneously while ensuring timely delivery and quality execution.

The candidate will act as a key point of coordination between creators, internal teams, and brand stakeholders to ensure seamless campaign execution from onboarding to final delivery.

Campaign Execution & Management

• Manage end-to-end execution of influencer marketing campaigns after the creator locking process is completed.
• Ensure all campaign deliverables, timelines, and brand requirements are communicated clearly to the respective creators.
• Drive campaign execution from creator onboarding and briefing to content submission, approval, publishing, and closure.
• Maintain campaign trackers and ensure all deliverables are completed within the agreed timelines.

Influencer & Creator Coordination

• Act as the primary point of contact for creators throughout the campaign lifecycle.
• Coordinate with influencers and their respective managers for content briefs, shoot schedules, submissions, revisions, and publishing timelines.
• Ensure creators understand campaign objectives, brand guidelines, content expectations, and deliverables.
• Build and maintain strong professional relationships with creators to ensure smooth collaboration and timely execution.

Content Management & Quality Control

• Review influencer content to ensure alignment with campaign briefs, brand guidelines, messaging, and deliverable requirements.
• Coordinate with internal Strategy and Creative teams for content feedback, revisions, and approvals.
• Ensure all content is approved by the relevant stakeholders before publishing.
• Monitor published content to verify that deliverables, captions, tags, hashtags, links, and other campaign requirements are correctly implemented.

Internal Team Coordination

• Work closely with the Procurement team to ensure a smooth handover of locked creators, commercials, and campaign deliverables.
• Coordinate with Planning, Strategy, Creative, and other internal stakeholders to ensure campaign requirements are met.
• Keep relevant stakeholders updated on campaign progress, execution challenges, and delivery timelines.
• Escalate delays, creator dropouts, content-related concerns, or execution bottlenecks proactively.

Reporting & Campaign Closure

• Track campaign performance, creator deliverables, and publishing status.
• Collect live links, screenshots, insights, and performance metrics from creators after campaign completion.
• Prepare campaign status reports and ensure all required documentation is maintained.
• Ensure timely closure of campaigns with complete deliverable records and performance reports.

Campaign Ownership & Problem Solving

• Take complete ownership of assigned campaigns and ensure smooth execution within deadlines.
• Manage multiple campaigns simultaneously while maintaining accuracy and quality.
• Identify potential execution challenges and take proactive steps to resolve them.
• Ensure a high standard of execution, communication, and accountability across all assigned campaigns.

Required Skills & Qualifications

• 2-4 years of experience in influencer marketing, campaign management, digital marketing, or creator operations.
• Strong understanding of Instagram, YouTube, and other social media platforms.
• Hands-on experience in managing influencer marketing campaigns from onboarding to final execution.
• Excellent communication, coordination, and relationship management skills.
• Strong project management and multitasking abilities.
• Ability to manage multiple creators and campaigns simultaneously.
• Strong attention to detail and problem-solving capabilities.
• Proficiency in Google Sheets, Excel, presentations, and campaign management tools.
• Ability to work in a fast-paced environment and manage tight deadlines.