HR HOD

Bhumi Associates; Bhiwandi; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Bhumi World is seeking a seasoned HR Head to lead the Human Resources function and drive a high-performance culture. The role requires strong expertise in KRA/KPI frameworks, especially tailored to real estate functions such as sales, channel partners, and site operations.

Key duties include aligning HR strategies with business growth, acting as a strategic partner to leadership, driving a performance-driven culture, and building dashboards to enable leadership visibility.

Qualifications

• Strong expertise in designing KRA/KPI frameworks, especially for real estate sales & broker models.
• Data-driven mindset with strong analytical skills.
• Leadership and stakeholder management capabilities.
• In-depth knowledge of labor laws and HR compliance.
• Experience in real estate or high-volume sales-driven environments preferred.

Responsibilities

• Align HR strategies with business growth, sales targets, and project timelines.
• Act as a strategic partner to leadership.
• Drive a performance-driven and accountable work culture.
• Design and implement KRA & KPI frameworks across departments.
• Lead HR team and define KRAs; ensure timely HR deliverables.
• Manage end-to-end recruitment for sales, CRM, marketing, and operations roles.
• Drive engagement initiatives and retention strategies across sites and offices.
• Oversee payroll inputs, attendance, and leave management; ensure compliance.
• Develop and update HR policies and SOPs; align with industry practices.

Skills

KRA/KPI design

Performance management

Leadership

Stakeholder management

Real estate experience

Tools

ERP systems

Job description

Bhumi World is seeking a seasoned HR Head to lead the Human Resources function and drive a high-performance culture. The role requires strong expertise in KRA/KPI frameworks, especially tailored to real estate functions such as sales, channel partners, and site operations.

Key Responsibilities

• Align HR strategies with business growth, sales targets, and project timelines
• Act as a strategic partner to leadership
• Drive a performance-driven and accountable work culture

2. Performance Management (Core Focus Area)

• Design and implement KRA & KPI frameworks across departments
• Align individual and team KRAs with business objectives
• Drive the complete performance cycle: goal setting, reviews, and appraisals
• Monitor productivity, identify gaps, and implement PIPs
• Develop and track KPIs across key business functions -
• Lead-to-site visit conversion ratio
• Monthly/quarterly sales targets vs achievement
• Revenue generated per sales executive
• Inventory movement / unit sales velocity Channel Partner / Broker KPIs
• Conversion ratio from channel partners
• Repeat business from brokers
• New broker onboarding and activation rate.

Site & Operations KPIs

• Customer walk-in to closure ratio
• TAT (Turnaround Time) for customer query resolution
• Lead quality score
• Digital vs offline lead performance
• Work closely with department heads to ensure KPI adoption and tracking
• Build dashboards and reporting systems for leadership visibility.

4. Team Management

• Lead and mentor the HR team
• Define KRAs for HR team members and track performance
• Ensure timely execution of HR deliverables .

5. Recruitment & Talent Acquisition

• Manage end-to-end hiring for sales, CRM, marketing, and operations roles
• Improve hiring turnaround time and candidate quality
• Build a strong pipeline for high-performing sales talent .

6. Employee Engagement & Retention

• Drive engagement initiatives across sites and offices
• Handle grievances and conflict resolution
• Monitor attrition, especially in sales teams, and implement retention strategies

7. HR Operations & Compliance

• Oversee payroll inputs, attendance, and leave management
• Ensure compliance with labor laws, ERP systems, and company norms
• Maintain employee records and documentation .

8. Policy Development

• Develop and update HR policies and SOPs
• Ensure alignment with industry practices and legal requirements .

• Strong expertise in KRA/KPI design (especially real estate sales & broker models)
• Data-driven mindset with strong analytical skills
• Leadership and stakeholder management
• In-depth knowledge of labor laws and HR compliance
• Experience in real estate or high-volume sales-driven environments preferred