Healthcare Only - Marketing & Business Development Executive

Ried; Pathankot; On-site; INR 223,000 - 446,000; Full time

Job summary

Ried is seeking a Marketing Executive Business Development in Pathankot, Punjab to drive hospital growth through referral networks and new patient acquisition channels. The role requires 2+ years of BD/marketing experience, MBA in relevant field, and strong communication skills.

Travel for field visits and relationship building is essential. The candidate will design BD strategies, track campaign performance, and maintain reports, while representing the hospital in professional settings and

Qualifications

• MBA in Business Development / Marketing or related field
• 2+ years in business development/marketing, 4+ preferred
• Experience designing a BD strategy, not only executing one
• Excellent communication and interpersonal skills
• Willingness to travel extensively for field visits
• Good knowledge of Pathankot/Punjab market
• Proficient with MS Office
• Ability to maintain reports and analyze performance data
• Professional appearance and conduct
• Proficiency in Hindi and English

Responsibilities

• Develop and manage referral networks with doctors, clinics, corporates, and other healthcare stakeholders in the region
• Identify and build new patient-acquisition channels
• Design and implement business development strategy — not just execute a plan handed down, but help shape it
• Conduct regular field visits to build and maintain relationships with referring doctors, corporate partners, and community stakeholders
• Track digital leads and campaign performance, and analyse results to guide strategy
• Maintain accurate reports on business development activity and outcomes
• Represent the hospital professionally in external meetings, networking events, and community engagements

Skills

Communication skills

Interpersonal skills

Negotiation skills

Travel readiness

Hindi & English proficiency

MS Office proficiency

Reporting & analytics

Education

MBA in Business Development/Marketing

Tools

MS Office

Job description

Marketing Executive Business Development

Location: Pathankot, Punjab

Experience: 2+ years (4+ years preferred)

Education: MBA – Business Development / Marketing & Business

Industry: Hospital / Healthcare

Employment Type: Full-Time, Permanent

Role Purpose

To generate business for the hospital by developing referral networks, creating new patient-acquisition channels, and strengthening relationships with doctors, corporates, and healthcare stakeholders.

Key Responsibilities

• Develop and manage referral networks with doctors, clinics, corporates, and other healthcare stakeholders in the region
• Identify and build new patient-acquisition channels
• Design and implement business development strategy — not just execute a plan handed down, but help shape it
• Conduct regular field visits to build and maintain relationships with referring doctors, corporate partners, and community stakeholders
• Track digital leads and campaign performance, and analyse results to guide strategy
• Maintain accurate reports on business development activity and outcomes
• Represent the hospital professionally in external meetings, networking events, and community engagements

Candidate Requirements

• MBA in Business Development, Marketing & Business, or a related field
• Minimum 2 years of experience in business development/marketing, preferably 4+ years
• Demonstrated experience designing a business development strategy, not only implementing one
• Excellent communication and interpersonal skills
• Strong convincing and negotiation skills
• Willingness and ability to travel extensively for field visits
• Good working knowledge of the local (Pathankot/Punjab) market
• Basic computer / MS Office proficiency
• Ability to maintain reports and analyse performance data
• Professional appearance and conduct
• Proficiency in Hindi and English

Compensation (based on experience, fixed + performance-based incentives)

- 2–3 years: 20,000–35,000/month fixed + incentives

- 3–5 years: 35,000–40,000/month fixed + incentives

- 5+ years (with proven hospital business-development / referral-generation experience): 40,000+/month fixed + incentives