Head of Marketing (Brand & Performance)

TechXR Innovations Private Limited; Bhopal; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

ESP Engineered is seeking an experienced Head of Marketing in Bhopal, India. The role involves developing compelling messaging, leading creative design, and leveraging AI-based tools to scale brands through performance and social media marketing. Candidates should have 5–6 years of experience in brand scaling and proven expertise in e-commerce and subscription models. The ideal candidate will own marketing P&L, drive revenue growth, and optimize customer acquisition costs.

Qualifications

• 5–6 years experience in brand scaling across marketing channels.
• Hands‑on experience with e‑commerce and subscription‑based business models.
• Strong expertise in budget planning and optimization.

Responsibilities

• Develop clear messaging for each product.
• Lead design and development of creatives innovatively.
• Launch, test, and scale creatives across online channels.

Skills

Performance marketing

Social media marketing

Creative design

Data analysis

E-commerce models

Education

Tier 1 or Tier 2 institute background

Job description

We are looking for an experienced Head of Marketing with proven expertise in driving revenue growth and scaling brands through performance and social media marketing. The ideal candidate should have 5–6 years of experience in brand scaling across multiple marketing channels such as Meta, Google, and Facebook.

Responsibilities

• Develop clear and compelling messaging for each product.
• Lead the design and development of creatives, including graphics and videos, in an innovative manner.
• Leverage AI-based tools and approaches for creative development (strong plus).
• Launch, test, and scale creatives across multiple online channels such as Meta, Facebook, Google, etc.
• Own marketing P&L, revenue growth, and achievement of defined targets.
• Drive revenue growth while optimizing and controlling customer acquisition costs.

Requirements

• Proven experience in leading marketing strategy, creative design, and execution of marketing campaigns for multiple products.
• Hands‑on experience with e‑commerce and subscription‑based business models.
• Strong, proven expertise in performance marketing, including budget planning, allocation, and optimization.
• Data‑driven mindset with the ability to track, analyze, and improve campaign performance.
• Education: Tier 1 or Tier 2 institute background.