Head of Marketing -Brand & performance (B2C,D2C)

SSG; Bhopal; On-site; INR 1,500,000 - 2,000,000; Full time

Benefits offered by this job

Leadership role with high ownership

Fast-paced startup culture

Direct impact on company revenue

Job summary

A high-growth IT company in the AR/VR space is seeking a Head of Marketing to lead brand and performance initiatives. The ideal candidate will have 5–6 years of experience in B2C marketing, with a proven ability to scale revenue through digital performance channels. Responsibilities include developing messaging, optimizing ad campaigns, and managing marketing P&L. This role offers a leadership position in a fast-paced startup culture with a direct impact on revenue and growth.

Qualifications

• 5–6 years of experience in Brand & Performance Marketing.
• Strong B2C, e-commerce, or subscription business exposure.
• Proven ability to track, analyze & improve campaign performance.

Responsibilities

• Develop clear and compelling product messaging across digital platforms.
• Lead creative strategy & execution for ads and videos.
• Optimize CAC and marketing efficiency while scaling growth.

Skills

Creative strategy

Performance metrics

E-commerce experience

Analytical mindset

Ad creation

Campaign management

Education

Tier 1 / Tier 2 Institutes (IIM, IIT, NIT, MIT)

Job description

🚀 We’re Hiring | Head of Marketing (Brand & Performance) – B2C / D2C

🌟 About the Company

We are a high-growth IT company operating in the AR/VR space, building next-generation immersive B2C digital products. As we scale aggressively, we are looking for a hands‑on marketing leader who can take complete ownership of brand, revenue, and performance marketing.

🎯 Role: Head of Marketing (Brand & Performance – Digital)

This role is for a doer + leader—someone who deeply understands creative strategy, performance metrics, and scale. You will drive B2C growth via e-commerce / subscription-based models using digital performance channels.

• Develop clear and compelling product messaging across all digital platforms
• Lead creative strategy & execution (ads, videos, creatives, copies)
• Drive AI-powered creative experimentation (strong plus)
• Launch, test, optimize, and scale campaigns on:
  • Meta (Facebook & Instagram)
  • Google (Search, Display, YouTube)
• Own Marketing P&L, revenue growth, and ROI
• Optimize CAC and marketing efficiency while scaling growth
• Collaborate closely with founders, product, tech, and sales teams
• Mandatory experience in e-commerce / OTT / subscription-based ad creation

📈 Must-Have Experience (Non-Negotiable)

• Personally scaled monthly revenue from ₹5–10 Lakhs to ₹1–2 Crore+
• Achieved via online performance channels
• ROAS must be 5+
• Exact numbers required (no assumptions)
• Strong understanding of ad creation & creative direction
• Must share sample ads / campaigns personally led or directed
• Hands‑on experience in performance marketing
• Budget planning, allocation, scaling & optimization experience
• 5–6 years of experience in Brand & Performance Marketing
• Strong B2C, e-commerce, or subscription business exposure
• Highly data‑driven with strong analytical mindset
• Proven ability to track, analyze & improve campaign performanceExperience managing multiple products & channels

🎓 Tier 1 / Tier 2 Institutes Only

(IIM, IIT, NIT, MIT, or equivalent)

🎁 What We Offer

• Leadership role with high ownership & visibility
• Opportunity to scale a cutting‑edge AR/VR B2C product
• Direct impact on company revenue & growth
• Fast‑paced, founder‑driven startup culture

📩 How to Apply (Mandatory)

• Platforms used (Meta / Google / YouTube / OTT / E‑commerce)
• Sample ads or campaigns you led

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