Digital Marketing Manager

GK Energy Limited; Pune District; On-site; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary package with perfom

Dynamic, growth-oriented, and colabor

Opportunities to learn, scale, andLead

Job summary

GK Energy Limited in Pune seeks an experienced Performance Marketing Specialist to drive digital acquisition, user growth and lead generation. You will manage Meta Ads Manager campaigns, set up ad accounts from scratch, optimize landing pages, and analyze data in MS Excel to maximize ROI.

The role requires hands-on experience with Lead Gen and E-commerce/B2B/B2C campaigns, a graduate degree, and strong analytical skills to report performance and guide strategy in a fast-paced environment.

Qualifications

• Experience: Minimum 3+ years of proven hands-on experience in Performance Marketing / Paid Acquisition.

Responsibilities

• Plan, execute, test, and optimize performance marketing campaigns across digital channels to achieve target CPA and ROI.
• Create and set up Facebook Ad accounts and Business Managers from scratch using Meta Suite.
• Handle landing pages and perform basic website maintenance (banner changes, hyperlinks, CTA updates, layout tweaks).
• Execute multi-channel campaigns tailored for Lead Generation, E-commerce, B2B, and B2C segments.
• Track key metrics (ROAS, CTR, CPC, CPA) and maintain detailed performance reports in MS Excel.

Skills

Meta Ads Manager

Meta Suite

Landing page management

MS Excel

Lead Generation / E-commerce / B2B/B2C

Graduate in Marketing/Business Admin

Education

Graduate in Marketing or related fields

Tools

Facebook Ads Manager

Meta Suite

Landing page editors

Job description

Job Description

We are looking for an experienced and result-driven Performance Marketing Specialist to drive our digital acquisition, user growth, and lead generation efforts.

The ideal candidate must have hands‑on expertise in running Meta/Facebook Ads, setting up ad accounts from scratch, managing landing pages, handling basic website edits, and analyzing data using MS Excel. If you have a proven track record of scaling performance campaigns and maximizing ROI across different sales models, we would love to meet you!

Key Responsibilities

• Campaign Management: Plan, execute, test, and optimize performance marketing campaigns across various digital channels to achieve target acquisition costs (CPA) and ROI.
• Meta Suite & Account Setup: Create and set up Facebook Ad accounts and Business Managers completely from scratch. Utilize Meta Suite proficiently to manage day‑to‑day ad operations and scaling.
• Website & Landing Page Updates: Handle landing pages and perform basic website maintenance (e.g., changing banners, updating hyperlinks, CTA buttons, and basic layout tweaks).
• Sales & Strategy Execution: Execute multi‑channel campaigns tailored for different sales models, including Lead Generation, E-commerce, B2B, and B2C segments.
• Data & Reporting: Track key performance metrics (ROAS, CTR, CPC, CPA), monitor overall ROI, and maintain detailed, structured performance reports using MS Excel.

Candidate Requirements & Skills

• Experience: Minimum 3+ years of proven hands‑on experience in Performance Marketing / Paid Acquisition.

Technical Skills:

• Strong mastery over Meta Ads Manager and Meta Suite.
• Experience with landing page management tools and basic website updates.
• Analytical Skills: Strong command over MS Excel (VLOOKUP, Pivot Tables, data tracking, and reporting).
• Sales Model Knowledge: Hands‑on exposure to Lead Generation and/or E-commerce / B2B/B2C campaigns.
• Education: Graduate in any stream (Marketing, Business Administration, or related fields will be preferred).

Perks & Benefits

• Competitive salary package with performance-based incentives.
• Dynamic, growth‑oriented, and collaborative work environment.
• Opportunities to learn, scale, and lead high‑budget campaigns.