Head of Marketing (B2B)

JB Group of Companies; Kolkata District; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

JB Group of Companies in India seeks a senior Head of Marketing & Business Development to craft and execute B2B marketing strategies across telecom, infrastructure, construction, corporate, and institutional sectors. Lead a high-performance team and shape growth through demand generation and strategic partnerships.

The role requires deep B2B sales, lead generation, client relationship management, negotiation, and analytics.

Qualifications

• Strong B2B Sales & Marketing experience.
• Excellent corporate client acquisition and relationship-management skills.
• Strong understanding of lead generation and conversion.
• Excellent negotiation and presentation skills.
• Strong networking and communication.
• Ability to independently develop new markets and business opportunities.
• Strong knowledge of sales pipelines, CRM, MIS, and performance tracking.
• Good understanding of digital marketing and LinkedIn-based B2B lead generation.
• Strong analytical and strategic thinking skills.
• Ability to lead and manage a marketing/business development team.
• Result-oriented approach with strong commercial awareness.

Responsibilities

• Develop and implement comprehensive B2B marketing and business development strategies aligned with company objectives.
• Identify and develop new business opportunities in the telecom, infrastructure, construction, corporate, and institutional sectors.
• Generate qualified B2B leads through direct networking, market research, referrals, digital marketing, industry events, and corporate connections.
• Build and maintain strong relationships with corporate clients, contractors, developers, consultants, government/institutional organizations, and key decision-makers.
• Develop and manage the company’s sales and marketing pipeline.
• Conduct market research to identify new markets, customers, competitors, and business opportunities.
• Prepare marketing plans, sales targets, budgets, and revenue forecasts.
• Lead negotiations with prospective clients and ensure successful conversion of business opportunities.
• Coordinate with the technical, commercial, finance, and operations teams to ensure smooth execution of client requirements.
• Develop corporate presentations, proposals, capability profiles, and marketing materials.
• Monitor competitor activities, pricing, market trends, and customer requirements.
• Represent the company at industry meetings, exhibitions, conferences, networking events, and client meetings.
• Establish strategic partnerships and alliances that can contribute to business growth.
• Track marketing and sales performance through regular MIS and management reports.
• Set targets for the marketing/business development team and monitor their performance.
• Mentor, guide, and motivate the marketing and business development team.
• Ensure achievement of monthly, quarterly, and annual business targets.

Skills

B2B Sales

Marketing Strategy

Lead Generation

Negotiation

Relationship Management

CRM

MIS

Digital Marketing

LinkedIn B2B

Team Leadership

Market Development

Tools

CRM software

MIS tools

Job description

• Develop and implement comprehensive B2B marketing and business development strategies aligned with company objectives.
• Identify and develop new business opportunities in the telecom, infrastructure, construction, corporate, and institutional sectors.
• Generate qualified B2B leads through direct networking, market research, referrals, digital marketing, industry events, and corporate connections.
• Build and maintain strong relationships with corporate clients, contractors, developers, consultants, government/institutional organizations, and key decision‑makers.
• Develop and manage the company’s sales and marketing pipeline.
• Conduct market research to identify new markets, customers, competitors, and business opportunities.
• Prepare marketing plans, sales targets, budgets, and revenue forecasts.
• Lead negotiations with prospective clients and ensure successful conversion of business opportunities.
• Coordinate with the technical, commercial, finance, and operations teams to ensure smooth execution of client requirements.
• Develop corporate presentations, proposals, capability profiles, and marketing materials.
• Monitor competitor activities, pricing, market trends, and customer requirements.
• Represent the company at industry meetings, exhibitions, conferences, networking events, and client meetings.
• Establish strategic partnerships and alliances that can contribute to business growth.
• Track marketing and sales performance through regular MIS and management reports.
• Set targets for the marketing/business development team and monitor their performance.
• Mentor, guide, and motivate the marketing and business development team.
• Ensure achievement of monthly, quarterly, and annual business targets.

Key Responsibilities

• Develop and implement comprehensive B2B marketing and business development strategies aligned with company objectives.
• Identify and develop new business opportunities in the telecom, infrastructure, construction, corporate, and institutional sectors.
• Generate qualified B2B leads through direct networking, market research, referrals, digital marketing, industry events, and corporate connections.
• Build and maintain strong relationships with corporate clients, contractors, developers, consultants, government/institutional organizations, and key decision‑makers.
• Develop and manage the company’s sales and marketing pipeline.
• Conduct market research to identify new markets, customers, competitors, and business opportunities.
• Prepare marketing plans, sales targets, budgets, and revenue forecasts.
• Lead negotiations with prospective clients and ensure successful conversion of business opportunities.
• Coordinate with the technical, commercial, finance, and operations teams to ensure smooth execution of client requirements.
• Develop corporate presentations, proposals, capability profiles, and marketing materials.
• Monitor competitor activities, pricing, market trends, and customer requirements.
• Represent the company at industry meetings, exhibitions, conferences, networking events, and client meetings.
• Establish strategic partnerships and alliances that can contribute to business growth.
• Track marketing and sales performance through regular MIS and management reports.
• Set targets for the marketing/business development team and monitor their performance.
• Mentor, guide, and motivate the marketing and business development team.
• Ensure achievement of monthly, quarterly, and annual business targets.

Required Skills & Competencies

• Strong B2B Sales & Marketing experience.
• Excellent corporate client acquisition and relationship‑management skills.
• Strong understanding of lead generation and conversion.
• Excellent negotiation and presentation skills.
• Strong networking and communication.
• Ability to independently develop new markets and business opportunities.
• Strong knowledge of sales pipelines, CRM, MIS, and performance tracking.
• Good understanding of digital marketing and LinkedIn‑based B2B lead generation.
• Strong analytical and strategic thinking skills.
• Ability to lead and manage a marketing/business development team.
• Result‑oriented approach with strong commercial awareness.

Preferred Industry Experience

Candidates with experience in any of the following industries will be preferred:

• Telecom & Telecom Infrastructure
• Construction & Infrastructure
• Engineering Services
• Real Estate & Developers
• EPC Projects
• Corporate/Institutional Sales
• B2B Products & Services
• Government & Institutional Business

The Selected Candidate Will Be Evaluated Based On

• New B2B client acquisition
• Revenue generated from new and existing clients
• Lead generation and conversion rate
• Achievement of monthly/quarterly sales targets
• New market development
• Client retention and relationship management
• Strategic partnerships developed
• Marketing ROI
• Team performance and productivity

Skills: b2b,sales,business opportunities,institutional,skills,business development,management,telecom,head of marketing (b2b),telecom & telecom infrastructure,construction & infrastructure,engineering services,real estate & developers,government & institutional business,corporate/institutional sales