Business Development Manager - Martech (Telco)

Comviva; Tauru; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Comviva is seeking an experienced sales leader to drive market expansion in the Telecom sector, focusing on Customer Value Management, Real-time Marketing, and Customer Analytics. The role targets sustained year-on-year revenue growth, cross-border deals, and strategic partnerships across SEA, Middle East, and Africa.

You will collaborate with Product Management, Delivery, and Sales to close opportunities, manage campaigns, and support RFP responses while building strong customer relationships.

Qualifications

• Proven experience in Telecom domain, specifically in Customer Value Management, Usage & Retention, or Customer Analytics.
• Demonstrated track record of achieving and exceeding sales/revenue targets.
• Strong expertise in campaign management and loyalty management solutions within Telecom.
• 8–12 years of overall experience, with at least 5–6 years in a software products organization.
• Strong communication, collaboration, negotiation, and interpersonal skills.
• Experience working with international customers and markets.

Responsibilities

• Drive market expansion by identifying, developing, negotiating, and closing new business opportunities in relevant telecom solutions.
• Achieve order booking and revenue targets for the product line while contributing to organizational goals.
• Identify new prospects and expand the customer base through account mining.
• Lead product marketing initiatives including lead generation, roadshows, and sales training.
• Provide pre-sales and sales support including solution architecture, pricing, and negotiations.
• Engage with customers to advise on solutions and collaborate with Product Management, Delivery, and Sales teams.

Skills

Telecom domain

Campaign management

Negotiation

International clients

Sales targets

Product evangelization

Job description

• Drive market expansion by identifying, developing, negotiating, and closing new business opportunities in Customer Value Management, Real-time Marketing, Usage & Retention, and Customer Analytics within the Telecom sector.
• Achieve order booking and revenue targets for the product line while contributing to overall organizational goals.
• Identify new prospects and drive account mining within existing customers to expand the customer base.
• Scan the marketplace to identify relevant opportunities for product lines and solutions.
• Lead product marketing initiatives including lead generation, roadshows, conference presentations, product evangelization, sales training, collateral development, and funnel management.
• Provide pre-sales and sales support including solution architecture, RFP responses, hardware sizing, pricing, and commercial negotiations.
• Act as a domain expert, engaging with customers and prospects to advise on solutions.
• Collaborate closely with Product Management, Product Development, Delivery, and Sales teams to drive business outcomes.
• Build and maintain strong relationships with customers and regional sales teams.
• Deliver year-on-year topline growth aligned with margin and acquisition guidelines.
• Own targets-driven metrics including order booking, revenue, and lead generation.
• Develop strategic partnerships to expand presence across regions such as Southeast Asia, Middle East, and Africa.
• Conduct competitor analysis and define strategies for positioning relevant products and solutions.

Key Responsibilities

• Drive market expansion by identifying, developing, negotiating, and closing new business opportunities in Customer Value Management, Real-time Marketing, Usage & Retention, and Customer Analytics within the Telecom sector.
• Achieve order booking and revenue targets for the product line while contributing to overall organizational goals.
• Identify new prospects and drive account mining within existing customers to expand the customer base.
• Scan the marketplace to identify relevant opportunities for product lines and solutions.
• Lead product marketing initiatives including lead generation, roadshows, conference presentations, product evangelization, sales training, collateral development, and funnel management.
• Provide pre-sales and sales support including solution architecture, RFP responses, hardware sizing, pricing, and commercial negotiations.
• Act as a domain expert, engaging with customers and prospects to advise on solutions.
• Collaborate closely with Product Management, Product Development, Delivery, and Sales teams to drive business outcomes.
• Build and maintain strong relationships with customers and regional sales teams.
• Deliver year-on-year topline growth aligned with margin and acquisition guidelines.
• Own targets-driven metrics including order booking, revenue, and lead generation.
• Develop strategic partnerships to expand presence across regions such as Southeast Asia, Middle East, and Africa.
• Conduct competitor analysis and define strategies for positioning relevant products and solutions.

Mandatory Skills

• Proven experience in Telecom domain, specifically in Customer Value Management, Usage & Retention, or Customer Analytics.
• Demonstrated track record of achieving and exceeding sales/revenue targets.
• Strong expertise in campaign management and loyalty management solutions within Telecom.
• 8–12 years of overall experience, with at least 5–6 years in a software products organization.
• Strong communication, collaboration, negotiation, and interpersonal skills.
• Experience working with international customers and markets.

Desirable Skills

• Exposure to MarTech platforms and real-time marketing ecosystems.
• Experience in multi-geography business development (SEA, Middle East, Africa).
• Ability to drive product evangelization and thought leadership in industry forums.
• Strategic mindset with experience in competitive positioning and market intelligence.