HEAD OF MARKETING

Straight Boutigue Saloon; Bengaluru; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Straight Boutigue Saloon in Bengaluru, India, is seeking a Head of Marketing to lead all marketing activities from digital campaigns to branding and creative projects. You will drive plans to establish the brand, allocate resources, and set short-term and long-term department goals to boost profitability and competitiveness.

As a senior marketing leader, you will inspire your team, oversee budgets, monitor metrics, and ensure a strong, consistent brand voice across events, campaigns, and digital

Qualifications

• Head of Marketing or VP Marketing experience in the industry
• Experience running successful marketing campaigns
• Strong knowledge of web analytics and Google Adwords
• Experience with CRM software
• Leadership skills with the ability to set and prioritize goals
• Analytical mind
• BSc or MSc in Marketing or relevant field

Responsibilities

• Craft strategies for all Marketing teams (Digital, Advertising, Communications, Creative)
• Prepare and manage budgets for the Marketing department
• Set, monitor, and report on team goals
• Design branding, positioning, and pricing strategies
• Ensure brand consistency across channels (events, emails, web pages)
• Analyze consumer behavior and define customer personas
• Identify opportunities to reach new market segments
• Craft quarterly and annual hiring plans
• Monitor competition (pricing, new products)
• Coordinate sales and marketing to boost brand awareness
• Participate in planning company objectives

Skills

Leadership

Marketing strategy

Web analytics

Google Adwords

CRM software

Team management

Analytical mind

Education

BSc or MSc in Marketing

Tools

Google Adwords

CRM software

Job description

Head of Marketing

Bengaluru, India

Full time

Job Brief

We are looking for a Head of Marketing who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects. Head of Marketing responsibilities includes developing plans to help establish our brand, allocating resources to different projects, and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you. Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.

Responsibilities

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications, and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor, and report on team goals
• Design branding, positioning, and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes, and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

Requirements And Skills

• Work experience as Head of Marketing or VP Marketing, preferably within our industry
• Experience running successful marketing campaigns
• Solid knowledge of web analytics and Google Adwords
• Experience with CRM software
• Leadership skills with the ability to set and prioritize goals
• Analytical mind
• BSc or MSc in Marketing or relevant field