Marketing Lead

NKlusive; Hyderabad; Hybrid; INR 1,200,000 - 2,100,000; Full time

Benefits offered by this job

Medical benefits

Travel allowance

Job summary

NKlusive is seeking a Marketing Head to lead and mentor the marketing team, driving high performance and innovative campaigns. You will develop strategies aligned with business goals, overseeing end-to-end campaign creation, delivery, and brand consistency across channels.

The role requires expertise in digital marketing, analytics, and budget management, with a track record of delivering measurable results and ROI improvements.

Qualifications

• Proven experience in leading and managing a marketing team with measurable results.
• Ability to translate business goals into marketing strategies and campaigns.
• Strong leadership, communication, and cross-functional collaboration skills.

Responsibilities

• Lead, mentor and inspire the marketing team to achieve high performance.
• Develop and execute marketing strategies aligned with business goals.
• Manage multi-channel marketing campaigns and ensure brand consistency.

Skills

Team leadership

Strategic marketing

Digital marketing

Analytics

Budget management

Education

Bachelor’s degree in Business/Marketing

MBA or advanced degree

Tools

Google Analytics

Social media platforms

CRM systems

Job description

As a Marketing Head, your responsibilities will include:

• Lead, mentor and inspire the marketing team to achieve high performance, fostering a collaborative and innovative work environment.
• Develop and execute marketing strategies aligned with business goals, overseeing campaign creation and delivery.
• Manage multi-channel marketing campaigns, ensuring alignment with strategic goals and brand guidelines.
• Coordinate with departments to integrate marketing efforts and achieve business objectives.
• Oversee marketing budgets, optimizing resource allocation and maximizing ROI.
• Stay updated on marketing trends and technologies, integrating new tools and tactics as needed.
• Build relationships with media, influencers, and industry partners to boost brand visibility.
• Monitor and analyze campaign performance, using data insights to refine strategies.
• Address challenges in underperforming campaigns and drive solutions.
• Promote new products and services to enhance market penetration and revenue.
• Prepare and present detailed reports on marketing performance, key metrics and strategic recommendations to senior management.
• Conduct in-depth analysis of lead generation and marketing data, providing actionable insights and recommendations to refine and enhance marketing strategies.

Desired Candidate Profile:

• Proven experience in leading and managing a marketing team, with a strong ability to inspire, mentor and drive team performance.
• Demonstrated success in developing and executing marketing strategies that deliver measurable results and align with business goals.
• At least 5 years of experience in a senior marketing role, with a track record of managing complex campaigns and achieving significant outcomes.
• Expertise in digital marketing, social media strategies and marketing tools, with the ability to leverage technology for competitive advantage.
• Strong analytical skills with experience in market research and data-driven strategy.
• Bachelor's degree in Business Administration, Marketing, Finance or a related field is required. An MBA or relevant advanced degree is highly desirable.

Salary & Compensation:

As per Industry Standard + Incentives, PF, Statutory Bonus, Medical Benefits & Travel