Marketing Manager

Sallybase; Gurugram District; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Sallybase in Gurgaon, India is seeking a Head of Marketing to lead all marketing activities from social media and digital campaigns to advertising and creative projects. You will develop plans to establish the brand, allocate resources, and set short- and long-term department goals.

You will inspire and manage a high-performing team, oversee budgets, monitor performance, and coordinate with sales to boost brand awareness and market share.

Qualifications

• Work experience as Head of Marketing or VP Marketing, preferably within our industry.
• Experience running successful marketing campaigns.
• Solid knowledge of web analytics and Google Adwords.
• Experience with CRM software.
• Leadership skills with the ability to set and prioritize goals.
• Analytical mind
• BSc or MSc in Marketing or relevant field

Responsibilities

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

Skills

Leadership

Analytical mind

Marketing strategy

Team management

Education

BSc or MSc in Marketing or relevant field

Tools

Google Ads (AdWords)

CRM software

Web analytics

Job description

We are looking for a Head of Marketing who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.

Head of Marketing responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.

Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.

Responsibilities

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

Requirements and skills

• Work experience as Head of Marketing or VP Marketing, preferably within our industry
• Experience running successful marketing campaigns
• Solid knowledge of web analytics and Google Adwords
• Experience with CRM software
• Leadership skills with the ability to set and prioritize goals
• Analytical mind
• BSc or MSc in Marketing or relevant field