Digital Marketing Head

Studio 5 India; Mumbai City; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Studio 5 India is seeking a results-driven Digital Marketing Head to lead our online presence and digital initiatives from an on-site matunga East location. You will craft and execute strategies across SEO, SEM, paid ads, content, and analytics to boost brand visibility and lead quality.

Ideal candidates bring 3–6 years of hands-on digital marketing experience, proficiency in Google Analytics and Ads platforms, and strong analytical, leadership, and cross-functional collaboration skills to drive

Qualifications

• 3–6 years of relevant experience in Digital Marketing.
• Hands-on experience in Google Ads and Meta Ads.
• Strong knowledge of SEO, SEM, social media marketing, content marketing, and lead generation.
• Experience with Google Analytics and Google Search Console.
• Strong knowledge of digital marketing metrics such as CTR, CPC, CPL, CPA, conversion rate, ROAS, and ROI.
• Good understanding of website performance and basic knowledge of CMS platforms.
• Strong analytical and problem-solving skills.
• Excellent communication and coordination skills.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Creative mindset with a strong understanding of branding and audience engagement.
• Ability to independently plan, execute, analyse, and optimise digital campaigns.

Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Plan, execute, and monitor digital marketing campaigns across various platforms.
• Manage Google Ads, Meta Ads, LinkedIn Ads, and other relevant paid marketing platforms.
• Develop and execute SEO and SEM strategies to improve website visibility and organic traffic.
• Manage the company's social media presence and ensure consistent brand communication.
• Plan and coordinate content marketing strategies, including blogs, social media content, videos, and other digital assets.
• Monitor website traffic, campaign performance, leads, conversions, and other key digital marketing metrics.
• Use tools such as Google Analytics, Google Search Console, Meta Business Suite, and other marketing platforms to track and analyse performance.
• Conduct competitor research and identify new digital marketing opportunities and trends.
• Work closely with the design, content, sales, and business development teams to execute campaigns effectively.
• Develop monthly/quarterly marketing plans and performance reports.
• Manage digital marketing budgets and ensure effective utilisation of advertising spend.
• Identify opportunities to improve lead generation, conversion rates, engagement, and ROI.
• Stay updated with the latest digital marketing trends, platform updates, tools, and best practices.
• Coordinate with external agencies, freelancers, influencers, or vendors whenever required.
• Take ownership of digital marketing targets and ensure timely execution of campaigns.

Skills

Google Ads

Meta Ads

SEO

SEM

Social media

Content marketing

Lead generation

Google Analytics

Google Search Console

Campaign management

Branding

Analytics

Tools

CMS platforms

Marketing automation tools

Job description

Job Description Digital Marketing Head

Experience: 36 Years
Department: Marketing
Position: Digital Marketing Head
Employment Type: Full-Time
Location: [Matunga East]

About the Role

We are looking for a result-oriented and creative Digital Marketing Head to lead our digital marketing initiatives and strengthen the company’s online presence. The ideal candidate should have strong knowledge of digital marketing strategies, campaign management, social media, SEO, paid advertising, content marketing, and analytics.

The candidate will be responsible for planning and executing digital strategies that increase brand awareness, generate quality leads, improve engagement, and support overall business growth.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Plan, execute, and monitor digital marketing campaigns across various platforms.
• Manage Google Ads, Meta Ads, LinkedIn Ads, and other relevant paid marketing platforms.
• Develop and execute SEO and SEM strategies to improve website visibility and organic traffic.
• Manage the company's social media presence and ensure consistent brand communication.
• Plan and coordinate content marketing strategies, including blogs, social media content, videos, and other digital assets.
• Monitor website traffic, campaign performance, leads, conversions, and other key digital marketing metrics.
• Use tools such as Google Analytics, Google Search Console, Meta Business Suite, and other marketing platforms to track and analyse performance.
• Conduct competitor research and identify new digital marketing opportunities and trends.
• Work closely with the design, content, sales, and business development teams to execute campaigns effectively.
• Develop monthly/quarterly marketing plans and performance reports.
• Manage digital marketing budgets and ensure effective utilisation of advertising spend.
• Identify opportunities to improve lead generation, conversion rates, engagement, and ROI.
• Stay updated with the latest digital marketing trends, platform updates, tools, and best practices.
• Coordinate with external agencies, freelancers, influencers, or vendors whenever required.
• Take ownership of digital marketing targets and ensure timely execution of campaigns.

Required Skills & Qualifications

• 3–6 years of relevant experience in Digital Marketing.
• Strong hands-on experience in Google Ads and Meta Ads.
• Good understanding of SEO, SEM, social media marketing, content marketing, and lead generation.
• Experience with Google Analytics and Google Search Console.
• Strong knowledge of digital marketing metrics such as CTR, CPC, CPL, CPA, conversion rate, ROAS, and ROI.
• Good understanding of website performance and basic knowledge of CMS platforms.
• Strong analytical and problem-solving skills.
• Excellent communication and coordination skills.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Creative mindset with a strong understanding of branding and audience engagement.
• Ability to independently plan, execute, analyse, and optimise digital campaigns.

Preferred

• Experience in handling a digital marketing team or coordinating with multiple stakeholders.
• Experience in lead-generation campaigns.
• Knowledge of email marketing and marketing automation.
• Basic understanding of graphic design/video content is an added advantage.
• Experience in the architecture, interior design, real estate, lifestyle, or related industry will be an added advantage.

Key Performance Indicators (KPIs)

• Website traffic and organic growth
• Quality lead generation
• Cost per lead and customer acquisition cost
• Campaign ROI/ROAS
• Social media growth and engagement
• Search engine rankings
• Conversion rates
• Overall digital brand visibility