Senior Executive - Marketing

PCB Power India; Ahmedabad District; Sur place; INR 600 000 - 900 000; Plein temps

Résumé du poste

PCB Power India is seeking a marketing professional in Ahmedabad with 3-5 years of experience to lead digital, content, and influencer marketing initiatives. The role involves researching customer needs, crafting content across social media and web channels, and driving lead-generation campaigns.

You will collaborate with design and content teams, manage events and campaigns, and explore innovative strategies to engage audiences on multiple platforms.

Qualifications

• 3-5 years of proven experience in a marketing role, with exposure to digital, content, and influencer marketing.
• Strong understanding of social media platforms, digital trends, and marketing analytics tools (Google Analytics, Meta Business Suite, etc.).
• Excellent communication, project management, and organizational skills.
• Ability to multitask, manage timelines, and work collaboratively across teams.
• Creative thinker with a strong problem-solving attitude.

Responsabilités

• Conduct thorough market research to understand customer needs, behavior, trends, and competitive insights.
• Lead content development for social media, blogs, websites, and marketing collaterals in coordination with the content and design teams.
• Manage outbound and inbound marketing efforts, including content strategy, advertising, events, and lead-generation activities.
• Collaborate with internal teams, external vendors to ensure seamless execution of brand campaigns.
• Drive initiatives to effectively reach and engage target audiences through social media, email marketing, professional platforms, and industry events.
• Plan and coordinate pre and post-production activities for marketing-related video and photo shoots.
• Explore innovative ideas and strategies to enhance marketing and campaign effectiveness.

Connaissances

Digital marketing

Content marketing

Social media

Marketing analytics

Project management

Communication skills

Creativity

Google Analytics

Meta Business Suite

Outils

Google Analytics

Meta Business Suite

Description du poste

Job Description:

Key Responsibilities

• Conduct thorough market research to understand customer needs, behavior, trends, and competitive insights.
• Lead content development for social media, blogs, websites, and marketing collaterals in coordination with the content and design teams.
• Manage outbound and inbound marketing efforts, including content strategy, advertising, events, and lead-generation activities.
• Collaborate with internal teams, external vendors to ensure seamless execution of brand campaigns.
• Drive initiatives to effectively reach and engage target audiences through social media, email marketing, professional platforms, and industry events.
• Plan and coordinate pre and post-production activities for marketing-related video and photo shoots.
• Explore innovative ideas and strategies to enhance marketing and campaign effectiveness.

Qualifications

• 3-5 years of proven experience in a marketing role, with exposure to digital, content, and influencer marketing.
• Strong understanding of social media platforms, digital trends, and marketing analytics tools (Google Analytics, Meta Business Suite, etc.).
• Excellent communication, project management, and organizational skills.
• Ability to multitask, manage timelines, and work collaboratively across teams.
• Creative thinker with a strong problem-solving attitude.