Head of Growth (SaaS)

Sort String Solutions LLP; Varanasi; On-site; INR 1,500,000 - 2,400,000; Full time

Job summary

Sort String Solutions LLP builds business software for Indian companies, with SalesPort serving 45+ enterprise clients across India and Nepal. We are launching monthly subscription products for small and mid-size businesses and seeking a hands-on growth leader who can close first clients, then build a team and scalable processes to win new clients every month.

You will speak with buyers, set pricing with the founder, prepare launch assets, run demos, and own the outreach engine and budget.

Qualifications

• Eight years or more in B2B sales and marketing, including four years selling software subscriptions to Indian SMBs.
• Proven track record of taking a software product from first customers to 50+ paying clients.
• Built and led an inside sales or telesales team of three or more people.
• Experience with digital demand generation and measuring cost per client, payback and cancellations.
• Ability to run product demos and close deals independently.
• Fluent in Hindi and English.
• Graduate degree required; willingness to relocate to Lucknow, Varanasi or Bengaluru.

Responsibilities

• Speak with target buyers to define customer profile, pricing and must-have features.
• Prepare launch assets: landing pages, early-access list, CRM pipeline and first trial partners.
• Demo products and close initial clients personally.
• Build and manage outreach channels: Google ads, LinkedIn, WhatsApp, email, webinars, marketplaces, and partners.
• Hire and coach a small telesales/inside sales team and a digital marketing specialist.
• Leverage social media to build trust with client stories and YouTube demos.
• Coordinate with support to ensure 90-day client success and report on KPIs weekly.

Skills

B2B sales

SaaS sales

Enterprise sales

Digital demand gen

Team leadership

Pricing & packaging

Hindi & English fluency

Education

Bachelor’s degree

MBA (preferred)

Job description

ABOUT SORT STRING SOLUTIONS

Sort String Solutions LLP builds business software for Indian companies. Our flagship product, SalesPort, runs distribution and field sales for 45+ enterprise clients in dairy, FMCG, agriculture and government across India and Nepal, and has processed more than ₹8,572 crore of business. We work from offices in Varanasi, Lucknow and Bengaluru.

ABOUT THE ROLE

Until now we have grown through relationships and enterprise projects. Next, we are launching monthly subscription products for small and mid-size businesses: distributors, dealers and finance teams. We want a hands-on growth leader to launch them and build the team that sells them through digital outreach. You will close the first clients yourself, then build a team and a process that wins new clients every month.

WHAT YOU WILL DO

• Before launch, speak with 30 target buyers. Then agree the customer profile, pricing and packages with the founder, and set the must-have features with our product team.
• Prepare the launch: landing pages, an early-access list, the CRM pipeline and the first trial partners.
• Run demos and close the first clients yourself.
• Build the outreach engine: Google search ads, LinkedIn, WhatsApp, email, webinars, software marketplaces, and partners such as CA firms, Tally partners and trade associations.
• Hire and coach a small team: telesales executives who call every enquiry within an hour, an inside sales executive and a digital marketing executive.
• Use social media to build trust, through LinkedIn, YouTube demo videos and client stories.
• Work with our support team so that every new client succeeds in their first 90 days.
• Own the budget, and report weekly on demos, new clients, monthly revenue, cost per client and cancellations.

WHAT WE NEED (ESSENTIAL)

• 1. Eight years or more in B2B sales and marketing, including at least four years selling software subscriptions (SaaS, ERP, DMS, accounting or CRM) to Indian small and mid-size businesses.
• 2. You have taken a software product from its first customers to 50 or more paying clients, and can show the numbers.
• 3. You have built and led an inside sales or telesales team of three or more people.
• 4. You understand digital demand generation (search ads, WhatsApp, LinkedIn and email) and the numbers behind it: cost per client, payback and cancellations.
• 5. You can run a product demo and close a deal yourself.
• 6. Fluent Hindi and English.
• 7. A graduate degree.
• 8. You are based at, or willing to move to, our Lucknow, Varanasi or Bengaluru office, and can travel to clients.

PREFERRED

• Experience with distribution, FMCG, dairy or dealer software.
• Working knowledge of GST, e-invoicing and the Tally ecosystem.
• Experience building partner or reseller channels.
• An MBA.
• Roots in Uttar Pradesh, and the wish to build a long career with us.

SALARY

₹15 – ₹24 lakh a year fixed, as per experience. On top, a performance bonus of up to 25% of fixed pay, based on new monthly revenue that is collected and kept for 90 days.