Head - Digital Marketing (D2C Business)

Cantabil Retail India; New Delhi; On-site; INR 4,500,000 - 7,500,000; Full time

Job summary

Cantabil Retail India is seeking a Head of Digital Marketing to drive end-to-end D2C growth. Lead a team, plan and optimize campaigns across Meta Ads, Google Ads, SEO and CRM, while coordinating with creators and agencies.

The role requires hands-on expertise in ad platforms, analytics and performance metrics, with a focus on revenue growth and customer retention across fashion, beauty or lifestyle categories.

Qualifications

• Hands-on knowledge of Meta Ads Manager, Google Ads and GA4.
• Understanding of SEO, influencer marketing, CRM and conversion optimization.
• Strong analytical, communication, coordination and problem-solving skills.
• Experience with fashion, apparel, beauty or lifestyle brands preferred.
• 58 years of relevant experience in digital marketing or D2C growth.

Responsibilities

• Plan, execute and optimize Meta Ads and Google Ads campaigns to drive traffic, conversions and revenue for D2C Business.
• Manage performance marketing budgets and monitor ROAS, CAC, conversion rates and return on ad spend.
• Develop social media strategies and coordinate Instagram, Facebook, Pinterest and other relevant platforms.
• Plan and execute digital campaigns for new collection launches, promotions and seasonal events.
• Manage influencer and creator collaborations, including outreach, negotiations and campaign performance.
• Coordinate product photography, creative assets, videos, reels and advertising content.
• Implement email, Whatsapp, SMS and CRM campaigns to improve customer retention and repeat purchases.
• Monitor website analytics, customer behavior and sales performance using GA4 and other relevant tools.
• Work on SEO, website optimization, landing pages and conversion rate optimization.
• Coordinate with creative agencies, designers, developers and other external partners.
• Conduct competitor research and identify new digital marketing and customer acquisition opportunities.
• Prepare weekly and monthly reports covering website traffic, sales, marketing spend, conversions and campaign performance.
• Take ownership of the brand's digital growth, online revenue targets and continuous improvement of the customer journey.

Skills

Analytical skills

Communication

Coordination

Problem-solving

Tools

Meta Ads Manager

Google Ads

GA4

Job description

We are looking for a result oriented Head- Digital Marketing who can lead the team and manage end to end activities and strategy for Digital Marketing (D2C Business).

• Plan, execute and optimize Meta Ads and Google Ads campaigns to drive traffic, conversions and revenue for D2C Business.
• Manage performance marketing budgets and monitor ROAS, CAC, conversion rates and return on ad spend.
• Develop social media strategies and coordinate Instagram, Facebook, Pinterest and other relevant platforms.
• Plan and execute digital campaigns for new collection launches, promotions and seasonal events.
• Manage influencer and creator collaborations, including outreach, negotiations and campaign performance.
• Coordinate product photography, creative assets, videos, reels and advertising content.
• Implement email, Whatsapp, SMS and CRM campaigns to improve customer retention and repeat purchases.
• Monitor website analytics, customer behavior and sales performance using GA4 and other relevant tools.
• Work on SEO, website optimization, landing pages and conversion rate optimization.
• Coordinate with creative agencies, designers, developers and other external partners.
• Conduct competitor research and identify new digital marketing and customer acquisition opportunities.
• Prepare weekly and monthly reports covering website traffic, sales, marketing spend, conversions and campaign performance.
• Take ownership of the brand's digital growth, online revenue targets and continuous improvement of the customer journey.

Candidate Requirements:

1. 58 years of relevant experience in digital marketing or D2C growth.

2. Experience with fashion, apparel, beauty or lifestyle brands preferred.

3. Hands-on knowledge of Meta Ads Manager, Google Ads and GA4.

4. Understanding of SEO, influencer marketing, CRM and conversion optimization.

5. Strong analytical, communication, coordination and problem-solving skills.