Sales & Marketing Head

Strings Marketing; Dadri; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Strings Marketing seeks a D2C Sales & Marketing Head to own the D2C P&L, drive revenue growth, and lead the customer acquisition engine across online channels. You will optimize the website, scale performance marketing, and build retention programs to improve profitability.

Role requires 5–8 years in D2C or consumer brands, strong analytics, and leadership across cross-functional teams. Experience with kids category is a plus, focus on scalable online sales.

Qualifications

• 5–8 years in D2C, e-commerce or consumer brand management.
• Strong analytics of CAC, LTV, ROAS and contribution margins.
• Hands-on or strategic command of D2C tech stacks and ads platforms.
• Proven leadership in cross-functional growth teams.

Responsibilities

• P&L & revenue ownership for online channel.
• Scale paid acquisition across Meta, Google and other channels while maintaining CAC efficiency.
• Oversee website UI/UX, CRO, merchandising and checkout flow.
• Build CRM programs and lifecycle marketing to boost retention.
• Align brand marketing, campaigns, packaging and partnerships.

Skills

D2C growth

Team leadership

Analytics

Shopify

Google Ads

Meta Ads Manager

Education

Graduation from reputed institution

Tools

Shopify

Google Ads

Meta Ads Manager

Job description

JD D2C – Sales & Marketing Head

To own the brand's direct-to-consumer P&L, revenue growth, and customer acquisition engine. To lead website optimization, performance marketing (Meta/Google), retention strategies, pricing, and team leadership to scale online sales and profitability.

Key Responsibilities

• P&L & Revenue Ownership: Own online revenue targets, contribution margins, ROAS, and overall D2C profitability.
• Performance & Growth Marketing: Scale paid acquisition campaigns across Meta, Google, and digital channels while keeping Customer Acquisition Cost (CAC) efficient.
• Website & E-Commerce Operations: Manage web store UI/UX, conversion rate optimization (CRO), product merchandising, and checkout flow.
• Customer Retention & CRM: Build email/SMS loyalty programs, repeat-purchase loops, and lifecycle marketing strategies.
• Brand & Product Marketing: Align brand positioning, creative campaigns, packaging, and influencer/creator partnerships.

Required Qualifications & Skills

• Experience: 5 to 8 years in D2C, e-commerce, or consumer brand management. Exposure to kids category will be preferred.
• Analytical Skills: Deep mastery of unit economics (CAC, LTV, Blended ROAS, Contribution Margin) and analytics dashboards.
• Platform Expertise: Hands-on or strategic command of Shopify/D2C tech stacks, Google Ads, and Meta Ads Manager.
• Leadership: Proven track record of building and mentoring cross-functional growth teams.
• Education: Full Time from Graduation from Reputed Institution.