Growth Marketing Manager (B2B SaaS - Rewards/Loyalty/Incentives)

Relic Consultancy Services; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Relic Consultancy Services in Bengaluru is seeking a results-driven B2B marketing professional with 2–6 years of experience to lead international demand generation and GTM initiatives.

You will own end-to-end campaigns, work closely with sales to generate MQLs/SQLs, and rely on analytics to optimize funnel performance across APAC, EMEA, and the Americas. This IC role demands strong communication and hands-on marketing tool experience.

Experience in SaaS, Rewards/Loyalty domain preferred.

Qualifications

• 2–6 years of experience in B2B marketing with a focus on international markets.
• Proven ability to generate and manage MQLs and SQLs across full-funnel programs.
• Experience owning GTM planning and end-to-end campaign execution.
• Strong analytics and comfortable working with funnel data to drive decisions.
• Experience collaborating with sales and revenue teams.
• Hands-on familiarity with marketing tool stacks and AI-driven workflows.

Responsibilities

• Own international go-to-market campaigns and end-to-end budget for campaigns.
• Generate and nurture demand to create a qualified pipeline.
• Collaborate with sales to align on targets and outcomes.
• Analyze funnel performance and optimize campaigns.
• Manage multi-channel campaigns across regions (APAC, EMEA, Americas).

Skills

B2B marketing

MQLs/SQLs

GTM planning

Marketing analytics

Sales alignment

AI marketing tools

Tools

Marketing automation tools

AI marketing workflows

Job description

• 2–6 years of experience in B2B marketing, with a clear focus on international markets
• Demonstrated ability to generate and manage MQLs and SQLs across full-funnel programs
• Experience owning GTM planning and end-to-end campaign execution
• Strong grasp of marketing analytics — comfortable working with funnel data and making decisions from it
• Experience working in close alignment with sales and revenue teams
• Hands-on familiarity with marketing tool stacks and AI-driven marketing workflows

Role & Responsibilities

What We\'re Looking For

• 2–6 years of experience in B2B marketing, with a clear focus on international markets
• Demonstrated ability to generate and manage MQLs and SQLs across full-funnel programs
• Experience owning GTM planning and end-to-end campaign execution
• Strong grasp of marketing analytics — comfortable working with funnel data and making decisions from it
• Experience working in close alignment with sales and revenue teams
• Hands-on familiarity with marketing tool stacks and AI-driven marketing workflows

Nice to Have

• Experience in SaaS or technology-led B2B environments
• Exposure to multiple international geographies (APAC, EMEA, or Americas)

Ideal Candidate

• Strong B2B Demand Generation / GTM Marketing Profile with international market ownership
• Mandatory (Experience 1) – Must have 2+ years of experience in B2B marketing, with atleast recent 1+ years in B2B SaaS pertaining to Rewards/Loyalty/Incentives domain
• Mandatory (Experience 2) – Must have hands-on experience owning Go To Market planning and end-to-end campaign execution for international market expansion
• Mandatory (Experience 3) – Must have demonstrated ability to generate and manage MQLs (Market Qualifying Leads) and SQLs (Sales Qualifying Leads) across full-funnel demand generation programs
• Mandatory (Experience 4) – Must have exposure to international markets (Southeast Asia, Middle East, US, or Europe); India-only market experience will not be considered
• Mandatory (Experience 5) – Must have experience building and running multi-channel campaigns that drive qualified pipeline in target geographies
• Mandatory (Tech skill 1) – Must have a strong grasp of marketing analytics, comfortable working with funnel data and making decisions from it
• Mandatory (Tech skill 2) – Must have hands-on familiarity with marketing tool stacks and AI-driven marketing workflows
• Mandatory (Company) – Must come from a B2B SaaS company in a similar domain — Rewards, Loyalty, or Incentives
• Mandatory (Communication) – Must have good communication skills for both internal leadership and external stakeholder interactions
• Mandatory (Note): This is an IC role

Skills: communication,b2b,demand generation,ownership,decision making,saas,mql,b2b saas