Senior Marketing Leader (US SaaS)

Weekday AI (YC W21); Bengaluru; On-site; INR 6,000,000 - 7,500,000; Full time

Job summary

Weekday AI is seeking a senior marketing leader in Bengaluru to fully own the Go-to-Market strategy for a US-centric SaaS business. You will report directly to the founder, shaping positioning, demand generation, and brand while building the marketing function.

You will scale a growing demand engine, provide strategic guidance, lead a marketing team, and align GTM for product launches. Applicants should have 8+ years in marketing with US SaaS experience and a proven track record of scaling ARR.

Qualifications

• Minimum 8 years of marketing experience, including 2–4 years in US SaaS.
• Proven track record scaling ARR from about $1M to $10M+.
• Directly reported (1:1) to a Founder or Head of Marketing in past roles.
• Directly owned pipeline targets across at least 3 of 5 marketing channels (product marketing, content/organic, brand/social, performance, field).
• Strong Product Marketing background.
• Experience marketing to US buyers.
• Ability to present to senior stakeholders.

Responsibilities

• Own the website, brand narrative, and messaging, either hands-on or through a managed team.
• Manage the full sales enablement loop, including win/loss analysis, competitive collateral, and hands-on training for sales teams.
• Develop and manage all marketing collateral, such as one-pagers, demo decks, case studies, and battle cards.
• Oversee the organic pipeline channel end-to-end, including SEO/AEO strategy, keyword research, and optimization.
• Lead and manage a team of content marketers, writers, SMEs, and supporting agencies/interns.
• Manage social channels, founder branding, and brand campaigns to create company buzz and distribution.
• Evaluate, stand up, and own the Performance Marketing function if chosen.
• Hire, manage, and grow the marketing team, deciding on in-house vs. agency/contractor relationships.
• Own a pipeline or revenue target across marketing-sourced channels.
• Build reporting and forecasting to track channel performance and reallocate spend.
• Develop and execute Go-to-Market strategies for product and feature launches, optimizing for win rates and revenue.
• Serve as the primary marketing partner to the founder, providing regular updates, insights, and recommendations.

Skills

Product Marketing

SaaS

Content Marketing

Job description

This role is for one of the Weekday's clients

Salary range: Rs 6000000 - Rs 7500000 (ie INR 60 - 75 LPA)

Min Experience: 8+ years

Location: Bengaluru

JobType: full-time

Seeking a senior marketing leader to fully own the Go-to-Market (GTM) strategy and execution. This role reports directly to the founder and is responsible for positioning, pipeline, brand, and building the marketing function for a US-centric motion. The ideal candidate will scale an existing demand engine and product, providing the senior strategic voice and operational leadership to tie it all together.

Requirements

Key Responsibilities

• Own the website, brand narrative, and messaging, either hands-on or through a managed team
• Manage the full sales enablement loop, including win/loss analysis, competitive collateral, and hands-on training for sales teams
• Develop and manage all marketing collateral, such as one-pagers, demo decks, case studies, and battle cards
• Oversee the organic pipeline channel end-to-end, including SEO/AEO strategy, keyword research, and optimization
• Lead and manage a team of content marketers, writers, SMEs, and supporting agencies/interns
• Manage social channels, founder branding, and brand campaigns to create company buzz and distribution
• Evaluate, stand up, and own the Performance Marketing function if chosen
• Hire, manage, and grow the marketing team, deciding on in-house vs. agency/contractor relationships
• Own a pipeline or revenue target across marketing-sourced channels
• Build reporting and forecasting to track channel performance and reallocate spend
• Develop and execute Go-to-Market strategies for product and feature launches, optimizing for win rates and revenue
• Serve as the primary marketing partner to the founder, providing regular updates, insights, and recommendations

Qualifications

• Minimum 8 years of experience in marketing, including 2-4 years in US SaaS
• Proven track record of scaling a company from approximately $1M to $10M+ ARR
• Directly reported (1:1) to a Founder or Head of Marketing in a past role
• Directly owned pipeline targets across at least 3 of 5 marketing channels (product marketing, content/organic, brand/social, performance, field)
• Strong track record building and managing teams, verifiable through network and hiring history
• Strong Product Marketing (PMM) background
• Proven track record owning positioning, messaging, and sales enablement that moved pipeline
• Built or scaled at least one channel (organic/SEO, social/founder brand, brand/events, or analyst relations)
• Experience hiring and managing a team, including a mix of in-house hires and external agencies/contractors
• Experience marketing to US buyers
• Comfortable presenting to senior stakeholders and representing the company externally
• Good to have: Early-stage (1→10) experience, including building a team from a small base
• Good to have: Experience marketing to CFO, Controller, or finance personas

Must-have Skills

Product Marketing, SaaS, Content Marketing

Good-to-have Skills

Brand Marketing, Sales Enablement