Growth & GTM Marketing – International Markets

Giift Inc.; Bengaluru; On-site; INR 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Collaborative environment

Ownership in marketing function

Room for growth in international markets

Job summary

Giift Inc. is seeking a Growth & GTM Marketing professional for International Markets. This role focuses on demand generation, directly impacting pipeline efficiency in global markets. Candidates should have 2-6 years experience in B2B marketing, specifically with international focus.

You will collaborate with sales and revenue teams, develop campaigns, and monitor performance analytics. Ideal candidates are data-driven and can thrive in fast-paced environments.

Qualifications

• 2–6 years of experience in B2B marketing with a focus on international markets.
• Demonstrated ability to generate and manage MQLs and SQLs.
• Experience in go-to-market planning and campaign execution.

Responsibilities

• Own MQL and SQL generation programs for international markets.
• Develop and execute go-to-market plans for market expansion.
• Track and report on funnel metrics and campaign performance.

Skills

B2B marketing

Demand generation

Pipeline contribution

Marketing analytics

Go-to-market planning

Tools

Marketing tool stacks

AI-powered marketing tools

Job description

Growth & GTM Marketing – International Markets

2 - 6 Years

Full-Time

About This Role

We're looking for a B2B marketer who can take ownership of demand generation and pipeline contribution for international markets. This role sits at the intersection of strategy and execution — you'll work closely with sales and revenue teams to build a consistent top-of-funnel engine and convert market interest into qualified pipeline.

You’ll be expected to make decisions grounded in data, move fast on GTM plans, and bring structure to how we approach new and existing international markets.

What You’ll Do

Demand Generation & Pipeline

• Own and operate MQL and SQL generation programs for international markets
• Build and run multi-channel campaigns that drive qualified pipeline in target geographies
• Work with sales and revenue teams to align on pipeline targets, handoff criteria, and funnel health

GTM Planning & Execution

• Develop and execute go-to-market plans for international market expansion and penetration
• Translate market insights into campaign briefs, messaging frameworks, and activation plans
• Coordinate with regional stakeholders to ensure GTM plans are executed on time and on target

Analytics & Reporting

• Track, measure, and report on funnel metrics, campaign performance, and marketing contribution to revenue
• Use data to identify gaps, improve conversion rates, and prioritize marketing investment
• Build dashboards and reporting structures that give the team and leadership clear visibility into performance

Marketing Operations

• Manage and optimize the marketing tool stack to support campaign execution and lead management
• Apply AI-powered tools and workflows to improve campaign efficiency and output quality

What We're Looking For

• 2–6 years of experience in B2B marketing, with a clear focus on international markets
• Demonstrated ability to generate and manage MQLs and SQLs across full-funnel programs
• Experience owning GTM planning and end-to-end campaign execution
• Strong grasp of marketing analytics — comfortable working with funnel data and making decisions from it
• Experience working in close alignment with sales and revenue teams
• Hands‑on familiarity with marketing tool stacks and AI‑driven marketing workflows

Nice to Have

• Experience in SaaS or technology‑led B2B environments
• Exposure to multiple international geographies (APAC, EMEA, or Americas)

What Makes You a Strong Fit

• You approach marketing problems through the lens of pipeline and revenue, not just reach
• You operate independently and hold yourself accountable to numbers
• You're comfortable moving between strategy and execution without losing track of either
• You communicate clearly with sales and revenue counterparts and adapt to their feedback
• You bring structure to ambiguous situations rather than waiting for clarity to arrive

Why This Role Matters

International markets represent a significant and growing part of our business. This role directly shapes how efficiently we build pipeline in those markets — making it central to our revenue strategy. The work here influences sales velocity, market prioritization, and how we scale our GTM motion globally.

Why Join Us

• Work on a product used by customers across global markets, with real international scope
• Collaborate directly with sales and revenue leadership, with clear line of sight to business impact
• Operate with meaningful ownership and room to shape how the marketing function evolves
• Work in an environment that values data, speed, and execution over process
• Grow with a team that is actively expanding its international footprint