Growth Marketing Manager - Enterprise

AbleCredit - GenAI Infra for BFSI; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

AbleCredit seeks a Growth Marketing Manager for Enterprise to own demand gen, martech stack, and performance marketing. You will work hands-on in a small team to build landing pages, sequences, and targeted social for named accounts, while coordinating with engineering for developer content and customer marketing programs.

The role emphasizes technical SEO, analytics, and end-to-end marketing operations, with a focus on measurable pipeline influence across a regulated enterprise audience.

Qualifications

• 3–4 years in growth marketing, demand generation or marketing operations.
• Hands-on across a modern martech stack with analytics and tag management.
• Real technical SEO ability including audits, structured data and redirects.
• Strong with spreadsheets, dashboards and light no-code automation.
• Comfortable briefing engineers on developer content and talking to customers.

Responsibilities

• Execute demand generation within account-based plays; build pages, sequences, outreach and social targeting.
• Own the martech stack end-to-end: CMS, GA4, GTM, CRM, attribution, dashboards.
• Manage website operations, SEO, structured data, redirects and page speed.
• Drive organic visibility and track AI-generated answer surface for buyers.
• Lead performance marketing with small budgets and rigorous reporting.
• Coordinate developer marketing: docs, sandbox, content, events and adoption metrics.
• Support customer marketing with reference programs, case studies and reviews.
• Organize events and community initiatives; logisitcs and pipeline attribution.
• Maintain a single dashboard and a single source of truth for pipeline.

Skills

Growth marketing

Demand generation

Account-based marketing

Martech stack

SEO

Performance marketing

Analytics & dashboards

Content & developer marketing

CRM & marketing automation

Budgeting & reporting

Tools

GA4

Tag Manager

CMS

CRM

Marketing automation

SEO tooling

Job description

About The Role

We are an enterprise AI company selling to large, regulated businesses with long sales cycles and multi-person buying committees. Marketing here runs on named accounts rather than broad campaigns, and every claim we make carries a number behind it.

Growth Marketing Manager — Enterprise

About The Role

We are an enterprise AI company selling to large, regulated businesses with long sales cycles and multi-person buying committees. Marketing here runs on named accounts rather than broad campaigns, and every claim we make carries a number behind it.

This role owns the execution engine underneath that: demand generation, the marketing technology stack, performance marketing, search and answer-engine visibility, developer and customer marketing, and the reporting that proves any of it worked. It is a hands‑on role in a small team — you build these systems yourself.

What You Will Do?

• Demand generation inside account plays. Build and ship the landing pages, sequences, personalised outreach and targeted social that account-based plays require, against a single list shared with sales.
• Own the martech stack end to end. CMS and hosting, GA4 and Tag Manager, CRM and marketing automation, attribution, SEO tooling and dashboards — selection, configuration, integration, access and cost.
• Website operations and technical SEO. Site and landing page builds, architecture, structured data, redirects, page speed, indexation.
• SEO and AEO. Own organic visibility, and build the tracking for how often we appear in AI-generated answers to buyer questions. This part has no established playbook.
• Performance marketing. Paid social to named buying-committee roles, retargeting and paid search — small budgets, tight tests, honest reporting.
• Developer marketing. Run the developer-facing surface with engineering — documentation and sandbox operations, sample repositories, technical content programming, developer events and hackathon presence, and adoption measurement.
• Customer marketing. Own the reference programme with sales — case studies, verified reviews on marketplaces andreview platforms, logo permissions, advocacy and reference calls.
• Events and community. Executive dinners, conferences, sponsorships and an invitation‑only practitioner circle — logistics, follow‑up and attributed pipeline.
• Reporting. One dashboard, one source of truth, reported weekly on pipeline influenced and accounts moved rather than lead volume.

What We Are Looking For?

• 3–4 years in growth marketing, demand generation or marketing operations. Early‑stage startup experience strongly preferred someone who has built a function, not inherited one that already ran.
• Hands‑on across a modern martech stack — you have configured analytics and tag management, built automation workflows and shipped CMS pages yourself. We care that you have wired tools together, not which brands you used.
• Real technical SEO ability — audits, structured data, internal linking, redirect strategy, and confident use of crawl and keyword tools.
• Performance marketing you ran personally, with a view on what small B2B budgets can and cannot buy.
• Strong with spreadsheets, dashboards and light no‑code automation. SQL is a bonus, not a filter.
• Comfortable with technical audiences and with customers — you can brief engineers on developer content, and ask a live customer for a case study or a review without flinching.
• Clear written English, and the judgement to start from context rather than a brief.
• Willing to be measured on pipeline influenced.

Bonus Points

• B2B enterprise or regulated‑industry experience
• Account‑based marketing
• Developer marketing or technical community work
• An informed opinion on how large language models surface brands
• Enough HTML and CSS to unblock yourself
• Exposure to both Indian and international markets.
• Apply with a page you shipped end to end, a dashboard you built, and one campaign that did not work and what you changed because of it.

Skills:- B2B Marketing, growth marketing, Demand generation, account based marketing, enterprise marketing, Marketing operations, martech stack management, Customer Relationship Management (CRM), Marketing Automation, GA4, Google Tag Manager (GTM), marketing attribution, pipeline analytics, Content Management System (CMS), technical SEO, Answer Engine Optimisation, structured data, schema, website performance, page speed, paid search, Search Engine Marketing (SEM), paid social, performance marketing, Retargeting, Landing page optimization, marketing campaign, account nurturing, Pipeline & Revenue Attribution, Marketing Dashboards, Reporting, Developer Marketing, Technical Content, Developer Community, advocacy, Case Studies, Customer References, No-Code Automation and Data Analysis