Growth Marketing Manager

GemPundit.com; Gurugram District; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

GemPundit.com is looking for a Manager of Performance Marketing & Revenue Operations based in Gurugram, Haryana. This role involves owning the end-to-end digital revenue engine across paid media and analytics, driving revenue growth, and managing a multi-crore marketing budget. You will be responsible for building a high-performing marketing team, collaborating with cross-functional departments, and implementing a robust experimentation framework. Your leadership will influence pricing, merchandising, and retention strategies for global customer acquisition.

Qualifications

• Proven experience in performance marketing and revenue operations.
• Ability to translate business goals into actionable strategies.
• Strong analytical skills to drive data-backed decision making.

Responsibilities

• Drive revenue growth, ROAS, and contribution margin.
• Build data-driven experimentation culture within the team.
• Manage multi-crore marketing budget with strict ROI governance.
• Mentor and scale a high-performing performance marketing team.
• Partner with multiple departments to improve customer experience.

Skills

Driving revenue growth

Data-driven experimentation

Budget management

Team leadership

Cross-functional collaboration

Job description

The Manager of Performance Marketing & Revenue Operations will own the end-to-end digital

revenue engine across paid media, analytics, experimentation, and funnel optimization.

This is a business leadership role reporting directly to the CEO, responsible for:

Key Responsibilities

• Driving revenue growth, ROAS, and contribution margin
• Building data-driven experimentation culture
• Managing budgets, teams, and agency partnerships

1. Revenue & Growth Ownership

• Own paid revenue targets, ROAS, CAC, and contribution margin across all digital channels.
• Translate business goals into quarterly and annual growth roadmaps.
• Drive predictable, scalable, and profitable customer acquisition globally.

2. Performance Marketing Strategy

• Define and execute full-funnel paid strategy across Google, Meta, YouTube, Display, Shopping, and emerging platforms.
• Lead audience segmentation, keyword strategy, creative testing, and bid optimization.
• Continuously evolve channel mix, attribution models, and budget allocation to maximize ROI.
• Establish a rigorous A/B testing and experimentation framework across ads, landing pages, and checkout funnels.
• Build performance dashboards, cohort analysis, and predictive insights for leadership visibility.
• Improve conversion rate, LTV, and retention through data-backed initiatives.

4. Budget & P&L Management

• Own multi-crore monthly marketing budget with strict ROI governance.
• Optimize spend efficiency, scaling strategy, and marginal ROAS.
• Present revenue forecasts and performance reviews to leadership.

5. Team Leadership & Capability Building

• Hire, mentor, and scale a high-performing performance marketing team.
• Manage agencies, vendors, and technology partners.
• Foster a culture of accountability, experimentation, and continuous learning.

6. Cross-Functional Business Impact

• Partner with Product, Tech, Analytics, Creative, and Sales to improve the full customer
• Influence pricing, merchandising, and retention strategy using marketing insights.
• Support international expansion and new market entry.

Success Metrics

• High-performing team and experimentation velocity