Growth & Performance Marketing Specialist

Hurix; Pune District, Mumbai; Hybrid; INR 600,000 - 900,000; Full time

Job summary

Hurix in Pune is seeking a Growth & Performance Marketing Specialist who thrives on experimentation, data, and execution. You will run marketing experiments, optimize paid campaigns across Google, Meta, and LinkedIn, and collaborate with Product, Sales, and Design to grow revenue.

If you are analytical, proactive, and comfortable using AI to accelerate research, planning, and content creation, you will shape a scalable marketing engine and progressively own a business segment.

Qualifications

• 2-4 years of experience in Growth, Digital, or Performance Marketing.
• Hands-on experience with Google, Meta, and LinkedIn Ads.
• Understanding of A/B testing, CRO, SEO, and content marketing fundamentals.
• Able to analyze campaign performance and optimize ROAS and CAC.
• Proficient with AI tools to improve research, content creation, and marketing workflows.

Responsibilities

• Plan and execute end-to-end marketing experiments, from hypothesis to execution and analysis.
• Design test frameworks, measure outcomes, and translate insights into actionable recommendations.
• Continuously optimize campaigns through data-driven experimentation.
• Coordinate paid campaigns across Google, Meta, and LinkedIn to improve ROAS and reduce CAC.
• Own website experimentation and A/B testing roadmap to boost conversions.
• Drive CRO initiatives to improve user experience and conversion performance.
• Monitor website performance and suggest enhancements from analytics and user behavior.
• Support SEO initiatives to improve search visibility and organic traffic.
• Collaborate on content marketing strategies that drive engagement and leads.
• Track content performance and identify optimization opportunities.
• Program-manage projects across Marketing, Product, Sales, and Design teams.

Skills

Growth marketing

A/B testing

Campaign optimization

Data analysis

Tools

Google Ads

Meta Ads

LinkedIn Ads

Job description

We're looking for a Growth & Performance Marketing Specialist who thrives on experimentation, data, and execution. In this role, you'll drive measurable business growth by running marketing experiments, optimizing paid campaigns, improving website conversions, and collaborating across teams to bring ideas to life. If you're analytical,

proactive, and excited by using AI to work smarter, you'll have the opportunity to make a direct impact while growing into owning a business segment over time.

Responsibilities

• Plan and execute end-to-end marketing experiments, from hypothesis creation to execution and analysis.
• Design test frameworks, measure outcomes, and translate insights into actionable recommendations.
• Continuously optimize campaigns and marketing initiatives through data-driven experimentation.
• Manage paid marketing campaigns across Google, Meta, and LinkedIn.
• Monitor and optimize campaign performance to improve ROAS (Return on Ad Spend) and reduce CAC (Customer Acquisition Cost).
• Analyze campaign data and implement strategies to maximize conversions and marketing efficiency.
• Own the website experimentation and A/B testing roadmap.
• Drive Conversion Rate Optimization (CRO) initiatives to improve user experience and conversion performance.
• Monitor website performance and recommend enhancements based on user behavior and analytics.
• Support SEO initiatives to improve search visibility and organic traffic.
• Collaborate on content marketing strategies that drive engagement and lead generation.
• Track content performance and recommend optimization opportunities.
• Program-manage projects across Marketing, Product, Sales, and Design teams.
• Coordinate stakeholders, manage timelines, and ensure project milestones are

achieved.

• Proactively identify risks, resolve dependencies, and keep initiatives on track
• Work autonomously with minimal oversight.
• Take ownership of strategic marketing initiatives and deliver measurable business impact.
• Grow into independently owning a business segment or product line over time.
• Use AI tools to accelerate research, campaign planning, content creation, and analysis.
• Automate workflows to improve productivity and execution speed.
• Continuously explore new AI-driven approaches to enhance marketing effectiveness and operational efficiency.

Skills Required:

• Have 2-4 years of experience in Growth, Digital, or Performance Marketing.
• Have hands-on experience with Google, Meta, and/or LinkedIn Ads.
• Understand A/B testing, CRO, SEO, and content marketing fundamentals.
• Are comfortable analyzing campaign performance and optimizing ROAS and CAC.
• Can manage multiple projects and collaborate across teams.
• Are proficient with AI tools to improve research, content creation, and marketing

workflows.

• Are proactive, analytical, and able to work independently in a fast-paced

environment.