Growth Marketing Manager, Performance Marketer

VoraPal; Kota; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

VoraPal is seeking a Growth/Performance Marketing Manager to own the growth function end-to-end, setting strategy and personally driving execution when needed.

You will manage budgets across Google Ads, Meta Ads, SEO and partnerships, build a full-funnel growth engine, and report performance to founders. The ideal candidate has 4–5 years in growth marketing for SaaS/B2B, strong analytics, and a hands-on ownership mindset.

Qualifications

• 4–5 years of performance/growth marketing experience, ideally with SaaS or B2B products.
• Track record of owning and hitting measurable growth/revenue targets, not just managing ad spend.
• Strong hands-on expertise with Google Ads, Meta Ads Manager, GA4, and CRM/marketing automation tools.
• Solid grip on funnel economics - CAC, LTV, payback period, cohort analysis.
• Experience managing budgets independently and making channel-allocation calls.
• Some experience mentoring junior marketers/freelancers is a plus.
• Excellent communication and reporting skills, comfortable presenting to founders.
• Ownership mindset - operates like a co-owner of the growth number, not just a task executor.

Responsibilities

• Own the growth strategy and roadmap across paid, organic, and lifecycle channels.
• Set, track, and be accountable for core KPIs: CAC, ROAS, MRR/ARR contribution, conversion rate, lead-to-signup rate, and LTV.
• Plan and manage marketing budgets across Google Ads, Meta Ads, and other channels.
• Build and oversee the full-funnel growth engine - landing pages, ad creatives, retargeting, email/WhatsApp nurture sequences.
• Design and run a structured testing roadmap and turn learnings into scalable playbooks.
• Manage tracking infrastructure (GA4, Meta Pixel, CRM attribution) to ensure data integrity.
• Present growth performance and plans to founders/leadership regularly.
• Manage relationships with internal departments and external agencies/freelancers.
• Identify and pilot new growth channels beyond paid acquisition.
• Set monthly/quarterly targets and course-correct when off-track.

Skills

Growth marketing

Paid ads

Analytics

GA4

Google Ads

Meta Ads Manager

CRM tools

Funnel optimization

Budget management

Mentoring

Reporting

Ownership mindset

Tools

GA4

Google Ads

Meta Ads Manager

CRM/marketing automation

Job description

We're looking for a Growth/Performance Marketing Manager to own the growth function end-to‑end - someone who can set strategy, run execution personally where needed, manage vendors/freelancers/junior team members, and be fully accountable for hitting company-level growth targets.

Key Responsibilities

• Own the growth strategy and roadmap across paid, organic, and lifecycle channels
• Set, track, and be directly accountable for core KPIs: CAC, ROAS, MRR/ARR contribution, conversion rate, lead‑to‑signup rate, and LTV
• Plan and manage marketing budgets across Google Ads, Meta Ads, and other channels - decide allocation based on performance data
• Build and oversee the full‑funnel growth engine - landing pages, ad creatives, retargeting, email/WhatsApp nurture sequences
• Design and run a structured testing roadmap (creatives, audiences, offers, landing pages) and turn learnings into scalable playbooks
• Manage tracking infrastructure (GA4, Meta Pixel, CRM attribution, UTM governance) to ensure data integrity across the funnel
• Present growth performance, insights, and forward plans directly to founders/leadership on a recurring basis
• Manage relationships with Internal departments and any external agencies, freelancers, or junior marketers supporting growth execution
• Identify and pilot new growth channels (SEO, affiliate, partnerships, community‑led growth) beyond paid acquisition
• Set monthly/quarterly targets for the growth function and course‑correct proactively when off‑track

Requirements

• 4-5 years of performance/growth marketing experience, ideally with SaaS or B2B products
• Track record of owning and hitting measurable growth/revenue targets, not just managing ad spend
• Strong hands‑on expertise with Google Ads, Meta Ads Manager, GA4, and CRM/marketing automation tools
• Solid grip on funnel economics - CAC, LTV, payback period, cohort analysis
• Experience managing budgets independently and making channel‑allocation calls
• Some experience managing or mentoring junior marketers/freelancers is a plus
• Excellent communication and reporting skills - comfortable presenting to founders
• Ownership mindset - operates like a co‑owner of the growth number, not just a task executor