Growth Marketing Lead

Opstree Global; Dadri; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

OpsTree is a cloud-native engineering company seeking a Growth Marketing Lead to own the entire marketing funnel from awareness to pipeline generation. You will work with Sales, Leadership, Content, Design, and Product teams to run integrated campaigns that generate qualified leads and improve conversion rates, strengthening OpsTree's brand in enterprise technology.

This role is ideal for someone who combines analytical thinking with creativity and understands B2B SaaS, cloud, DevOps, and

Qualifications

• 3–4 years in B2B growth marketing.
• Experience in enterprise SaaS, cloud, DevOps, or cybersecurity.
• Proven track record of generating qualified pipeline via digital marketing.
• Strong understanding of SEO, SEM, LinkedIn Ads, Google Ads and email marketing.
• Hands-on experience with CRM platforms such as HubSpot, Salesforce, or Zoho.
• Strong analytical and reporting skills; excellent written and verbal communication.

Responsibilities

• Own quarterly and annual pipeline generation targets.
• Plan and execute multi-channel demand generation campaigns.
• Build ABM campaigns for enterprise accounts.
• Optimize paid campaigns across Google Ads and LinkedIn.
• Improve lead quality and marketing ROI.
• Manage SEM campaigns and budget allocation.
• Improve website conversion rates through experimentation.
• Develop landing pages and campaign assets.
• Work with internal SMEs to create high-impact content.
• Drive webinar, whitepaper, case study, and eBook campaigns.
• Build nurture journeys using marketing automation.
• Repurpose content across multiple channels.
• Own CRM hygiene and lead lifecycle management.
• Build dashboards for campaign performance.
• Improve MQL to SQL to Opportunity conversion.
• Work with Sales to optimize lead routing and follow-up.
• Measure CAC, CPL, Pipeline Generated, Revenue Influenced, and ROI.
• Conduct A/B testing across ads, emails, landing pages, and CTAs.
• Build monthly marketing performance reports.
• Continuously optimize acquisition channels.
• Increase brand visibility through strategic campaigns.
• Support PR initiatives and analyst relations.
• Grow social media engagement, especially LinkedIn.
• Manage event and webinar promotions.

Skills

ABM

Demand generation

Campaign optimization

Marketing analytics

B2B marketing

Content marketing

Tools

HubSpot

Zoho CRM

Google Ads

LinkedIn Ads

GA4

Looker Studio

Job description

About OpsTree

OpsTree is a cloud-native engineering company helping enterprises build, scale, and modernize their digital infrastructure. We specialize in DevOps, Platform Engineering, Kubernetes, Cloud, Observability, AI Infrastructure, and Site Reliability Engineering (SRE). We work with some of the world's fastest-growing technology companies and enterprises to solve complex engineering challenges.

We're looking for a Growth Marketing Lead who can build a predictable demand generation engine and accelerate our global growth.

Role Overview

As the Growth Marketing Lead, you will own the entire marketing funnel from awareness to pipeline generation. You'll work closely with Sales, Leadership, Content, Design, and Product teams to execute integrated marketing campaigns that generate qualified leads, improve conversion rates, and strengthen OpsTree's brand in enterprise technology.

This role is ideal for someone who combines analytical thinking with creativity and understands B2B SaaS, cloud, DevOps, and enterprise technology marketing.

Key Responsibilities

Demand Generation

• Own quarterly and annual pipeline generation targets.

• Plan and execute multi-channel demand generation campaigns.

• Build Account-Based Marketing (ABM) campaigns for enterprise accounts.

• Optimize paid campaigns across Google Ads and LinkedIn.

• Improve lead quality and marketing ROI.

Digital Marketing

• Manage SEM campaigns and budget allocation.

• Improve website conversion rates through experimentation.

• Develop landing pages and campaign assets.

Content-Led Growth

• Work with internal SMEs to create high-impact content.

• Drive webinar, whitepaper, case study, and eBook campaigns.

• Build nurture journeys using marketing automation.

• Repurpose content across multiple channels.

Marketing Operations

• Own CRM hygiene and lead lifecycle management.

• Build dashboards for campaign performance.

• Improve MQL to SQL to Opportunity conversion.

• Work with Sales to optimize lead routing and follow-up.

Analytics & Optimization

• Measure CAC, CPL, Pipeline Generated, Revenue Influenced, and ROI.

• Conduct A/B testing across ads, emails, landing pages, and CTAs.

• Build monthly marketing performance reports.

• Continuously optimize acquisition channels.

Brand Growth

• Increase brand visibility through strategic campaigns.

• Support PR initiatives and analyst relations.

• Grow social media engagement, especially LinkedIn.

• Manage event and webinar promotions.

Required Skills

Performance Marketing

• Google Ads

• LinkedIn Ads

• Retargeting

• Campaign Optimization

Marketing Automation

• HubSpot

• Zoho CRM

• Lead Scoring

• Email Automation

SEO & Content

• Technical SEO

• Keyword Research

• Content Strategy

• Conversion Copywriting

Analytics

• Google Analytics (GA4)

• Google Tag Manager

• Looker Studio

• Campaign Attribution

B2B Marketing

• Enterprise Demand Generation

• Account-Based Marketing (ABM)

• Lead Nurturing

• Sales Enablement

Must-Have Qualifications

• 3-4 years of experience in B2B growth marketing.

• Experience in enterprise SaaS, cloud, DevOps, cybersecurity, infrastructure, or developer-focused technology companies.

• Proven track record of generating qualified pipeline through digital marketing.

• Strong understanding of SEO, SEM, LinkedIn Ads, Google Ads, email marketing, and marketing automation.

• Hands-on experience with CRM platforms such as HubSpot, Salesforce, or Zoho.

• Strong analytical and reporting skills.

• Excellent written and verbal communication skills.

Good to Have

• Experience marketing DevOps, Kubernetes, Platform Engineering, Cloud, AI, or Observability solutions.

• Experience running ABM campaigns targeting Fortune 1000 or Global 2000 enterprises.

• Familiarity with tools such as:

• SEMrush

• Hotjar

• Unbounce

• Clearbit

• Apollo

• Clay

• Experience managing analyst relations and PR campaigns.