Growth Manager

Super Scholar; Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Super Scholar is seeking a marketing leader to own the D2C product line, shaping the annual growth strategy across website and owned channels. The role emphasizes CRO, CRM, content, SEO and multichannel paid media to drive revenue and customer engagement.

You will implement robust analytics, tracking, and governance while coordinating with agencies, supply chain, and internal teams to ensure campaigns run smoothly and align with business priorities.

Responsibilities

• Own PL for the D2C business (website and owned channels).
• Develop annual D2C growth strategy, sales forecasts and channel plans.
• Manage performance marketing across Google Ads, Meta, YouTube and affiliate channels.
• Optimize website conversion rate (CRO), landing pages, UX and customer journey.
• Own CRM, marketing automation, email, WhatsApp, SMS and loyalty programs.
• Drive SEO and content strategy to improve organic traffic.
• Monitor ROAS, CAC, CLV, AOV, retention and cohort performance.
• Implement GA4, Google Tag Manager, Meta Pixel, server-side tracking and attribution.
• Build dashboards using GA4, Power BI / Looker Studio or similar tools.
• Lead A/B testing and experimentation for ads, creatives, landing pages and offers.
• Work with agencies, developers and creative teams to deliver campaigns.
• Coordinate with Supply Chain for inventory availability and demand planning.
• Coordinate closely with the marketing team and external agencies to align campaigns and priorities.
• Ensure data privacy, platform compliance and governance.

Job description

Key Responsibilities

• Own PL for the D2C business (website and owned channels).
• Develop annual D2C growth strategy, sales forecasts and channel plans.
• Manage performance marketing across Google Ads, Meta, YouTube and affiliate channels.
• Optimize website conversion rate (CRO), landing pages, UX and customer journey.
• Own CRM, marketing automation, email, WhatsApp, SMS and loyalty programs.
• Drive SEO and content strategy to improve organic traffic.
• Monitor ROAS, CAC, CLV, AOV, retention and cohort performance.
• Implement GA4, Google Tag Manager, Meta Pixel, server-side tracking and attribution.
• Build dashboards using GA4, Power BI / Looker Studio or similar tools.
• Lead A/B testing and experimentation for ads, creatives, landing pages and offers.
• Work with agencies, developers and creative teams to deliver campaigns.
• Coordinate with Supply Chain for inventory availability and demand planning.
• Coordinate closely with the marketing team and external agencies to align campaigns and priorities.
• Ensure data privacy, platform compliance and governance.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.