Digital Marketing Manager

Abox Group; Surat; On-site; INR 400,000 - 900,000; Full time

Job summary

Abox Group in Surat, Gujarat seeks a results-driven digital marketing specialist to design and optimize campaigns across Google Ads and Meta Ads for DTC and eCommerce brands.

You will manage budgets, track ROAS, CAC, CPA, and CTR; perform A/B tests; collaborate with creative and dev teams; and prepare actionable growth reports to drive sustainable customer acquisition.

Qualifications

• Experience planning, executing and optimizing campaigns across Google Ads and Meta Ads.
• Strong analytical skills with ROAS, CAC, CPA, CTR measurements.
• Experience supporting DTC/eCommerce growth through paid media.

Responsibilities

• Plan, execute, and optimize campaigns across Google Ads, Meta Ads, and other digital advertising platforms.

Skills

Google Ads

Meta Ads

Performance marketing

A/B testing

GA4

GTM

Landing page optimization

Campaign optimization

Tools

GA4

Google Tag Manager

Meta Pixel

Conversion APIs

Job description

1. Plan, execute, and optimize campaigns across Google Ads, Meta Ads, and other digital advertising platforms.
2. Develop performance marketing strategies for DTC and eCommerce brands.
3. Manage advertising budgets, audience targeting, retargeting, and campaign optimization.
4. Analyze campaign performance using ROAS, CAC, CPA, CTR, and conversion rates.
5. Develop customer acquisition and retention strategies to drive sustainable growth.
6. Collaborate with creative, design, and development teams to create high-performing ad creatives and landing pages.
7. Conduct A/B testing for ad creatives, audiences, messaging, and landing pages.
8. Track campaign performance using GA4, Google Tag Manager, Meta Pixel, and Conversion APIs.
9. Prepare performance reports and provide actionable growth recommendations.
10. Explore new marketing channels, tools, and growth opportunities for DTC brands.